In a groundbreaking move, the chief executive officer, Arbitos Diesel, Kehinde Ipaye, has urged Nigerian youths to own their narrative against the existing narrative imposed on them by virtue of the industry practice via using disruptive sales marketing in their field of endeavour.
Ipaye who made the call in an open letter to Nigerian youth yesterday in Abuja urged them to embrace disruptive sales marketing in their entrepreneurial pursuits.
The CEO emphasised the importance of challenging industry norms and creating their own narratives.
He said in a concerted effort with his team and other CEOs a new office was launched, and the diesel delivery app rebranded, symbolising a commitment to innovation and industry transformation.
According to him, “Dear young Nigerian entrepreneurs, remember you’re here to disrupt any industry you venture into.
Own your narrative against the existing narrative imposed on you by virtue of the industry practice. And stick to your own narrative, worst case two narratives would exist.”
He added that this call to action highlights a visionary approach to business and empowerment for the next generation.
