Firm To Cushion Effect Of Nigeria’s Harsh Economic Situation On Parents

Nigeria’s e-commerce platform, Konga, is set to cushion the effect of Nigeria’s tough economic climate on parents, teachers, students and school administrators with its Back-To-School campaign offer.

This soft-landing, which heralds the resumption of another academic year across the country, is the authentic sales campaign aimed at ameliorating the financial stress thrown up by high inflation to meet the diverse needs of the educational sector. The campaign, set to launch on Monday, August 19, promises to be a game-changer for the educational community from the youngest learners to tertiary-level students.

In a press statement made available to LEADERSHIP, the e-commerce company said it has curated an extensive range of genuine products across multiple segments, as it is its hallmark, ensuring everyone can find what they need to prepare for the new academic session.

“To this end, Konga will be offering an extensive array of educational materials ranging from backpacks, laptop bags, notebooks, electronic devices, lunch packs and stationeries, among others, to students of all ages to prepare them for an excellent academic year. Parents of younger children are not left out in this exclusive offer, as Konga has in stock for them items like diapers, wipes, mats, and toys, among others to help ensure that even the littlest learners are comfortable and engaged as they begin their educational journey,” it stated.

At a time when safety and security are of concern, Konga said it is also offering smart security and surveillance gadgets suitable for school environments. These cutting-edge devices will provide peace of mind for both parents and school officials.

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Recognising the need for personal hygiene and care, particularly in communal settings like schools, beauty and health items and toiletries are also tops on the sale chat, it stated, adding that this category will help students and teachers maintain good health practices throughout the session.

This back-to-school sales transcend traditional school supplies. Konga will as well be offering a wide range of products across other categories, including groceries, computing, fashion, mobile phones and accessories, and electronics. This diverse selection ensures that families meet multiple needs in one convenient shopping experience.

The timing of Konga’s back-to-school sale is strategic, giving families and educators ample time to prepare for the new academic year without the last-minute rush. By offering such a comprehensive range of products, Konga is positioning itself as the destination for all back-to-school needs, potentially saving customers time and effort in their preparations.