Gala Sausage Roll has rolled out free bus rides to celebrate the Nigerian workers’ and hustlers who are deeply committed to driving the country’s economic growth.
The company said, in a move to celebrate the 9ja hustlers who have kept the country moving forward, Gala Sausage Roll gave back gestures to the real heroes, to celebrate the just concluded Workers Day Celebration, a celebration done with something simple and real: a FREE BUS RIDE for Nigerians.
It was our way of saying thank you, a small gesture of relief for the real heroes who keep this country moving, it stressed.
The company affirmed that, for over 60 years, Gala Sausage Roll has been more than just a snack as it has been a trusted companion for millions, fueling Nigerian workers, students, and everyday hustlers.
From bustling bus parks to social media timelines and radio airwaves, the Gala Workers’ Day campaign came alive through a vibrant mix of radio shoutouts, digital content, and on-ground activations. But beyond the energy, the campaign was deeply personal. It was about honoring the strength and resilience of the 9ja Hustler.
Speaking on this, brand manager, Snacks Category, UAC Foods, Oluwaseyi Afolayan said: “We believe that every Nigerian deserves to be seen and celebrated. “This campaign was not just a gesture, but a reaffirmation of our deep respect for the grit and heart of the everyday worker.
“Our goal was simple, to deliver a moment of ease and say, ‘We see you, we value you, and we’re proud to ride with you.’ With every smile and every “thank you” we received, our hearts swelled with pride. To all Nigerian workers: We celebrate your grind. We will ride with you. We stand with you today and always.”
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