Digital communication has continued to significantly influence various industries by conveying intentional messages that enhance partnerships for both Small and Medium Enterprises (SMEs) and large corporations. According to experts, this in turn fosters employee alignment to effectively address global demands.
It is therefore against the backdrop of the foregoing that West Africa’s leading digital solutions provider, Globacom, which started operations about twenty years ago, as first indigenous national telecommunications operator in Nigeria, recently unveiled its new communication strategy focus, “Powering Ambition,” to the public at a well-attended event in Lagos.
According to brand experts, Globacom’s new communication strategy focus, “Powering Ambition,” validates its readiness and capacity to provide companies and individuals with the resources and services they need to set and meet challenging goals on a personal and professional level.
In her welcome address at the event, the executive vice chairman of Globacom, Bella Disu, thanked Glo subscribers, partners, stakeholders and all those who have been with the company every step of the way since the network was launched in 2003. She explained that their contributions had largely aided Globacom’s success story over the last 20 years.
The campaign, no doubt, effectively placed its guests, mostly captains of industry, business associates and high net-worth customers on the pedestal of the understanding that Glo is ready and capable of providing companies and individuals with the resources and services they need to set and meet challenging goals.
“Your contributions have been essential to Globacom’s success story over the past two decades, and our story would be incomplete without you.
“This event is special for many reasons, one being that Globacom celebrated its 20th anniversary last August. We’re incredibly proud of this feat, which symbolises two decades of our commitment to excellent service delivery, quality, innovation and outstanding communication strategies,” she said.
She further noted that the current pace of digital transformation was far quicker than what it was when Globacom started.
On the new communication direction, she said it focuses more on powering and driving ambition, while ensuring success for Glo’s existing and future customers.
Commending the Marketing Communications team for their creativity, she added that “the creative genius steering us and whipping up most of these ideas is none other than the great guru himself, our chairman, Dr Mike Adenuga Jr. I’m not sure he would have wanted me to share that, but after 20 years of his creative direction, I think it’s fair to let the cat out of the bag.
“We are excited about the next 20 years of serving our customers by pre-empting and fulfilling their needs in ways that help them achieve their ambitions. We count on you all to be by our side as we write tomorrow’s success stories.”
The company disclosed that “Powering Ambition,” a slogan which resonates in the empowerment of SMEs, reaffirms its commitment to the growth of SMEs and recalled that since its establishment in 2003, Glo has been riding on the wings of empowering its customers, stakeholders, particularly players in the SME sector of the economy.
Not a few people at the event applauded Glo’s efforts toward the growth of the SME sector in Nigeria.
The company has a long history of support for SMEs. In 2015, Glo signed a pact to empower 17 million SMEs in the country. The event which highlighted the pact with the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) was held at Globacom’s office in Lagos.
The then director-general of SMEDAN, Bature Umar Masari, said “SMEDAN is happy to partner with an indigenous company which has become a global brand.’’
While explaining the details of the agreement, Globacom’s head, Corporate Sales, at the time, Kamaldeen Shonibare, said that the company would through the partnership empower small and medium enterprises that are members of SMEDAN in their businesses by providing them access to grants, soft loans and capacity training programmes. The training opportunities, he explained, were designed to equip entrepreneurs with current value-adding global best practices that would help them reposition their businesses.
Stakeholders said Glo has demonstrated that it remains dedicated to addressing challenges faced by SMEs by empowering its Mobile SME team with telecommunications solutions.
Reiterating this, Disu emphasised Glo’s commitment to investing in cutting-edge technologies to enhance services and support business growth.
She expressed confidence in Glo’s ability to fuel entrepreneurs’ ambitions and attributed the company’s success to visionary leadership. She acknowledged the rapid pace of digital transformation, and emphasized Glo’s commitment to embracing opportunities through continuous investment in the latest tools and technology.
