• Hausa Edition
  • Podcast
  • Conferences
  • LeVogue Magazine
  • Business News
  • Print Advert Rates
  • Online Advert Rates
  • Contact Us
Monday, June 30, 2025
Leadership Newspapers
Read in Hausa
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
Leadership Newspapers
No Result
View All Result

Global Smartphone Market Rebounds With 4% Growth After 2-year Slump

by Royal Ibeh
6 months ago
in Business
Smartphone Market
Share on WhatsAppShare on FacebookShare on XTelegram

The global smartphone market saw a long-awaited recovery in 2024, achieving four percent year-on-year growth after two consecutive years of decline, according to preliminary data from Counterpoint Research’s Market Pulse.

Advertisement

The recovery was attributed to improving macroeconomic conditions, which boosted consumer sentiment and reignited demand. Smartphone sales in 2023 had plunged to their lowest level in a decade, but signs of recovery appeared in late 2023 and extended into 2024, marking five consecutive quarters of growth.

Research director at Counterpoint Research, Tarun Pathak, said, “2024 was a year of recovery and normalization after a difficult 2023. Smartphones remain essential to people’s daily lives. Almost all markets showed growth, led by Europe, China, and Latin America.”

Samsung maintained its position as the global market leader, fueled by the success of the Galaxy S24 series, the company’s first AI-focused smartphone, which gained popularity in Western Europe and the U.S.

Apple secured second place with an 18 percent market share. Although the iPhone 16 series faced mixed feedback due to limited availability of Apple Intelligence features at launch, Apple saw strong growth in emerging markets like Latin America, Africa, and Asia-Pacific.

RELATED

Deploying AI Will Not Cause Job Loss In Nigeria – Expert

Expert Introduces Lightweight AI-based System For Early Aviation Failure Detection

10 hours ago
FirstBank Customers Get N93m In ‘Win Big Promo’

FirstBank Launches Facial Recognition On Mobile App

10 hours ago

Senior analyst at Counterpoint Research, Ivan Lam, noted; “Consumers are pivoting to Apple’s ultra-high-end models, which helped offset some declines. In China, Pro and Pro Max devices accounted for over half of all iPhone sales by the end of 2024.”

Xiaomi recorded the fastest growth among the top five brands, thanks to its premium-focused strategy. OPPO ranked fourth despite a year-on-year decline, while vivo completed the top five with strong performance in China and India.

Competition also intensified as brands like Huawei, HONOR, and Motorola emerged as the fastest-growing OEMs, challenging established players.

Generative AI (GenAI) features marked a major technological advancement in 2024, debuting in premium devices. Analysts expect GenAI capabilities to become standard in mid-range smartphones by 2028, with 90 percent of devices priced above $250 expected to be GenAI-enabled.

The push toward premiumisation also lifted market revenues, with ultra-premium smartphones priced above $1,000 experiencing the fastest growth. Subsidies in developed markets and affordable financing options in emerging economies contributed to this trend.

 

While global smartphone sales may not return to pre-pandemic peak volumes, revenues are expected to rise due to higher average selling prices. Counterpoint Research forecasts 8 percent revenue growth in 2025, outpacing the projected 4 percent growth in unit sales.

 

 

 


We’ve got the edge. Get real-time reports, breaking scoops, and exclusive angles delivered straight to your phone. Don’t settle for stale news. Join LEADERSHIP NEWS on WhatsApp for 24/7 updates →

Join Our WhatsApp Channel

BREAKING NEWS: Nigerians can now earn US Dollars from the comfort of their homes with Ultra-Premium domains, acquire them for as low as $1700 and profit as much as $25,000. Click here to learn how you can earn US Dollars consistently.


Tags: Counterpoint Research’s Market PulseSmartphone Market
SendShareTweetShare
Previous Post

Zakkat C’ttee Distributes Foods To Bauchi Vulnerable Families  

Next Post

Matawalle Presents 2025 Defence Budget to National Assembly

Royal Ibeh

Royal Ibeh

You May Like

Deploying AI Will Not Cause Job Loss In Nigeria – Expert
Business

Expert Introduces Lightweight AI-based System For Early Aviation Failure Detection

2025/06/30
FirstBank Customers Get N93m In ‘Win Big Promo’
Business

FirstBank Launches Facial Recognition On Mobile App

2025/06/30
Group To Drive Africa’s Tech-led Industrial Revolution, Offers Tips To Unlock $450bn Intra-African Trade
Business

Group To Drive Africa’s Tech-led Industrial Revolution, Offers Tips To Unlock $450bn Intra-African Trade

2025/06/30
Oilserv Targets December Completion Of 303km As AKK Pipeline Crosses River Niger
Business

Oilserv Targets December Completion Of 303km As AKK Pipeline Crosses River Niger

2025/06/30
Council Targets Accelerated Sugar Project Devt In 2025
Business

Poor Backward Integration Programme Performance To Cost Sugar Firms Import Quotas

2025/06/30
Bbb+ Rating
Business

TAJBank Sustains Industry Feat, Pays 3rd Dividend In 5 Years

2025/06/30
Leadership Conference advertisement

LATEST

Court Jails Cab Driver For Unlawful Trafficking Of 12 Live Parrots

Jega Harps On Modernisation Of Nigeria’s Livestock Sector

Minister Inaugurates 11-man NPA Governing Board

Navy Arrests Suspected Militant With Firearm In Bayelsa

Police Nab ‘One Chance’, Kidnap Syndicates In Delta

APC Fixes July 24 For NEC Meeting To Pick New National Chairman

Armed Robber Dies After Failed Attack On Kano Household

Man Dies, Woman Rescued In Kano Well Accidents

YEIDEP Launches $2.5bn Global Donorship Drive To Empower Youths, Women

Bauchi Gov Donates N200m To Windstorm Victims

© 2025 Leadership Media Group - All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us

© 2025 Leadership Media Group - All Rights Reserved.