• Hausa Edition
  • Podcast
  • Conferences
  • LeVogue Magazine
  • Business News
  • Print Advert Rates
  • Online Advert Rates
  • Contact Us
Wednesday, August 6, 2025
Leadership Newspapers
Read in Hausa
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
Leadership Newspapers
No Result
View All Result

Global Smartphone Market Rebounds With 4% Growth After 2-year Slump

by Royal Ibeh
7 months ago
in Business
Smartphone Market
Share on WhatsAppShare on FacebookShare on XTelegram

The global smartphone market saw a long-awaited recovery in 2024, achieving four percent year-on-year growth after two consecutive years of decline, according to preliminary data from Counterpoint Research’s Market Pulse.

Advertisement

The recovery was attributed to improving macroeconomic conditions, which boosted consumer sentiment and reignited demand. Smartphone sales in 2023 had plunged to their lowest level in a decade, but signs of recovery appeared in late 2023 and extended into 2024, marking five consecutive quarters of growth.

Research director at Counterpoint Research, Tarun Pathak, said, “2024 was a year of recovery and normalization after a difficult 2023. Smartphones remain essential to people’s daily lives. Almost all markets showed growth, led by Europe, China, and Latin America.”

Samsung maintained its position as the global market leader, fueled by the success of the Galaxy S24 series, the company’s first AI-focused smartphone, which gained popularity in Western Europe and the U.S.

Apple secured second place with an 18 percent market share. Although the iPhone 16 series faced mixed feedback due to limited availability of Apple Intelligence features at launch, Apple saw strong growth in emerging markets like Latin America, Africa, and Asia-Pacific.

RELATED

Nigeria’s Capital Import Nosedives, Drops 51% In Q4

Consumers Paid N21,010 For 12.5kg Cooking Gas In June – NBS

6 hours ago
Northern Democrats Set Up C’ttee To Review Tinubu’s Tax Reform Bills

Insurers To Recapitalise as Tinubu Signs Insurance Reform Bill Into Law

6 hours ago

Senior analyst at Counterpoint Research, Ivan Lam, noted; “Consumers are pivoting to Apple’s ultra-high-end models, which helped offset some declines. In China, Pro and Pro Max devices accounted for over half of all iPhone sales by the end of 2024.”

Xiaomi recorded the fastest growth among the top five brands, thanks to its premium-focused strategy. OPPO ranked fourth despite a year-on-year decline, while vivo completed the top five with strong performance in China and India.

Competition also intensified as brands like Huawei, HONOR, and Motorola emerged as the fastest-growing OEMs, challenging established players.

Generative AI (GenAI) features marked a major technological advancement in 2024, debuting in premium devices. Analysts expect GenAI capabilities to become standard in mid-range smartphones by 2028, with 90 percent of devices priced above $250 expected to be GenAI-enabled.

The push toward premiumisation also lifted market revenues, with ultra-premium smartphones priced above $1,000 experiencing the fastest growth. Subsidies in developed markets and affordable financing options in emerging economies contributed to this trend.

 

While global smartphone sales may not return to pre-pandemic peak volumes, revenues are expected to rise due to higher average selling prices. Counterpoint Research forecasts 8 percent revenue growth in 2025, outpacing the projected 4 percent growth in unit sales.

 

 

 


We’ve got the edge. Get real-time reports, breaking scoops, and exclusive angles delivered straight to your phone. Don’t settle for stale news. Join LEADERSHIP NEWS on WhatsApp for 24/7 updates →

Join Our WhatsApp Channel




Tags: Counterpoint Research’s Market PulseSmartphone Market
SendShareTweetShare
Previous Post

Zakkat C’ttee Distributes Foods To Bauchi Vulnerable Families  

Next Post

Matawalle Presents 2025 Defence Budget to National Assembly

Royal Ibeh

Royal Ibeh

You May Like

Nigeria’s Capital Import Nosedives, Drops 51% In Q4
Business

Consumers Paid N21,010 For 12.5kg Cooking Gas In June – NBS

2025/08/06
Northern Democrats Set Up C’ttee To Review Tinubu’s Tax Reform Bills
Business

Insurers To Recapitalise as Tinubu Signs Insurance Reform Bill Into Law

2025/08/06
Despite NEITI’s $1.9bn Under-remittance Claim, Federal Govt Owes NNPCL $9.74bn Fuel Subsidy Debt
Business

FG Pledges To Strengthen Trade Ties With US

2025/08/06
Equities Market Rebounds By N95bn Gain
Business

Equities Market Extends Winning Streak, Gains N458bn

2025/08/06
Non-Resident Registration Pushes BVN Enrollments to 66.2m In July
Business

Non-Resident Registration Pushes BVN Enrollments to 66.2m In July

2025/08/06
First Holdco to Sell RC Investment Stake
Business

First Holdco to Sell RC Investment Stake

2025/08/06
Leadership Conference advertisement

LATEST

Striking Lecturers Halt Activities At LAUTECH Medical School

Edo Gov Suspends NURTW, RTEAN Activities Over Alleged Extortion

Philanthropist Gives N10,000 Grant To 600 Kogi Residents

Kano Commissioner Resigns Over Drug Suspect’s Bail Controversy

Daily Times Mourns Ex-Editorial Board Member Doyin Abiola

JUST-IN: Late MKO Abiola’s Wife Doyin Dies At 82

BBNaija10: Team Meta Force Wins Carex Task

NCAA Suspends 2 ValueJet Pilots Over Safety Breach At Abuja Airport

Nigerian Journalists Make Case For QNET After Malaysia Visit

Lagos Excise Command Adopts Digitisation To Ensure Real-time Transaction

© 2025 Leadership Media Group - All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us

© 2025 Leadership Media Group - All Rights Reserved.