Group Marks World Menstrual Hygiene Day With Campaign

As Nigeria joins the rest of the world to commemorate Menstrual Hygiene Day, Women’s Health Nigeria (WHN) has intensified its national outreach under the Flow With Confidence campaign, a flagship menstrual health initiative launched by the First Lady, Senator Oluremi Tinubu.

The campaign targets school-aged girls and underserved communities and aims to end period poverty and promote menstrual dignity through direct intervention, public education, and advocacy.

In a statement, WHN said its activities mark a renewed commitment to ensuring that no girl in Nigeria misses school or loses confidence because of her period.

“This campaign is not just about handing out pads,” said Dr. Adanna Steinacker, Senior Special Assistant to the President on Women’s Health. “It is about restoring dignity, ending shame, and dismantling the barriers that keep girls out of school.”

To mark this year’s event, WHN distributed menstrual kits to adolescent girls in several underserved communities, including sanitary pads, towels, hygiene items, and educational materials.

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The organisation also launched awareness videos, radio content in local languages, peer-led school engagements, and a multi-platform digital campaign to demystify menstruation and promote sustainable hygiene solutions.

The menstrual outreach is part of WHN’s wider Healthy Women, Healthy Nation programme, a multi-sectoral initiative designed to close the gender health gap through digital innovation, community service, policy engagement, and AI-powered health tools.

WHN operates with a dual focus on short-term relief, such as pad distribution and antenatal care, and long-term systems change in health access, equity, and literacy.

Its menstrual health efforts are aligned with national strategies such as the Maternal and Neonatal Mortality Reduction Innovation and Initiative (MAMII) under Nigeria’s Sector-Wide Approach (SWAp).

“By normalising menstrual health conversations and supporting local innovations like reusable pads and health tech startups,” WHN stated, “we are building a future where periods no longer stand in the way of girls’ education or ambition.”

As WHN commemorates Menstrual Hygiene Day, it calls on public and private stakeholders to sustain efforts that enable girls to “flow with confidence, today and every day.”