Group To Discuss Business Values Of Consulting

A group, that is, the Public Relations Consultants Association of Nigeria (PRCAN) is set to discuss the ‘The Business of Consulting,’ and how consulting firms and clients can win in a VUCA economy.

PRCAN, in a statement signed by its publicity secretary, Funmilayo Erikitola, said, the discussion will take place at its 2nd Breakfast Meeting scheduled to hold tomorrow, Friday, 27th January 2023, in Lagos.

“A renowned industrial economist, Mr. Foluso Phillips is expected as the guest speaker at the event, which would have in attendance practitioners across the Marketing Communications Industry including Public Relations, Advertising and Experiential Marketing.” Funmilayo said.

Speaking on the event, PRCAN president, Mr. Israel Jaiye Opayemi said, the choice of Foluso Phillips was informed by his rich knowledge and experience as far as economic policy matters are concerned.

Opayemi explained that the lecture is to enable its members plan for economic head-winds and anticipate inherent opportunities in the Nigerian economy.

He urged every industry practitioner to find time to attend as this unique opportunity would afford them to learn first-hand on how best to approach their business in the year.