X3M Ideas, a Pan-African creative advertising agency, has offered to reward the winner of its first creative contest, Idea Hackathon, a cash prize of N1 million for scalable solutions to key issues in the marketing communications industry.
The contest is part of a series of set activities to mark the company’s 10th anniversary and it is open to the general public between the ages of 18 and 40. It will consist of three stages where contestants who apply through the Idea Hackathon website will pitch their ideas for a chance to win the grand prize of one million Naira.
Speaking on why X3M Ideas is hosting Idea Hackathon, the founder and CEO of X3M Ideas, Steve Bakaeko said, “We are building a new generation of thinkers who can create solutions to the problems that affect the marketing communications industry. Throughout history, advertising has been driven and redefined by ideas.
“We are optimistic that this first edition of Idea Hackathon will help create a reward system for creative thinkers and serve as the launch pad for their careers. With this contest, we want to help interested individuals find their X-factor,” he added.