Henkel Nigeria has stated its partnership with Silverbird Group to empower Nigerian women.
The company, a German multinational renowned for its iconic brands such as WAW, Nittol, and Got2B, said this collaboration is not just a business alliance; it is a celebration of individuality, creativity, and empowerment that aligns perfectly with the brand identity of Got2B, Henkel’s Beauty Consumer Brand.
Henkel Nigeria stated this is the company’s vision to empower self-expression through its latest product range, Got2B.
Managing director of Henkel Nigeria, Rajat Kapur, stated, “we are thrilled to announce this partnership with Silverbird Group. This is a strategic collaboration that embodies our shared vision of empowering Nigerians to express their individuality and creativity.”Henkel Nigeria’s MD said that the choice of Paula Ezendu as an inspiring co-creator and influencer for the Got2B brand, signifies the commitment to celebrating diverse styles and empowering Nigerian women, saying “we are excited to have her represent our vision and inspire others to join the Got2B movement.”
President, Silverbird Group, Guy Bruce stated, “we are excited to partner with Henkel Nigeria, a brand that resonates with millions of Nigerians. This strategic alliance allows us to combine our strengths to create impactful experiences that celebrate the beauty of self-expression and individuality.”
Bruce added that “this partnership marks a significant milestone for both Henkel Nigeria and Silverbird Group as they work together to inspire and empower individuals across Nigeria.”
Henkel Nigeria is a subsidiary of Henkel AG & Co. KGaA, a global leader in consumer and industrial goods. With a commitment to innovation and sustainability, Henkel Nigeria provides high-quality products that enhance the lives of consumers.
