A senior product designer, Akinade Akinadeniyi, has said in a world where digital products are more integral to our daily lives than ever before, the principles of Design Thinking are not just a competitive advantage they are a necessity for creating products that matter.
Akinadeniyi who has a track record of solving problems across diverse business sectors by implementing UX best practices said in today’s fast-paced and highly competitive business landscape, creating digital products that not only meet user needs but also generate revenue and value for businesses is critical.
Akinadeniyi who stated this in a statement yesterday in Abuja emphasised the importance of Design Thinking as a mindset that places the user at the center of the product development process.
“There are five key approaches and stages which are empathy, problem definition, ideation, prototyping, and testing,” he said.
On sharing experiences, he highlighted the significance of being flexible, open to learning, and continuously improving the design process.
Akinadeniyi also stressed the importance of understanding user behaviors in various industries and the need to anticipate user needs and challenges.
He emphasised the role of crafting user stories and conducting thorough research to ensure the design resonates with the target audience.
The senior product designer further underlines the significance of mentorship in nurturing the next generation of designers and sustaining a knowledge pipeline.
Akinadeniyi also noted that extensive experience in designing for startups to global giants in industries like finance, payments, e-commerce, and logistics demonstrates the versatility required in this field.
Akinadeniyi added that to create aesthetically pleasing designs that align with business goals by striking a balance between user satisfaction and measurable objectives.
He said that placing users at the heart of every design process is the recipe for success in a world where digital products play an increasingly vital role in our daily lives.
