Founder, Xtra Brands Lagos (XBL), Oyetomiwa Elizabeth Daniel, has identified passion as the singular most potent force that drove her into the fashion industry few years ago.
Xtra Brides Lagos is among Nigeria’s leading fashion brand whose products are in a high demands in many African and European countries.
Speaking on how she started, the Xtra Brides Lagos boss said, “Well there’s no venture that’s easy but the fashion world is a crazy place to be and it takes only God’s grace to fuel the passion in you so you can keep moving.”
Oyetomiwa Daniel continued: “I have always had a fascinating passion for fashion as I was used to pointing out errors in outfits worn on television at a very young age. For every dress I see, rather than look away, I found myself looking for missing pieces in the design, what could have been added or deduced.
“I knew for a fact I was naturally informed about fashion so I proceeded to fashion school in Victoria Garden City, Lagos. I opted for the detailing course which today is a major attraction of my brand. I continued my training in Paris, France in 2019 and concentrated on detailing as well. At this point, I knew I had all I needed to be the next big thing. I came back to Nigeria and started my business in a tiny room in my boys quarters,” recalled the Xtra Brides Lagos owner.
On fashion trends, the owner of
Xtra Brides Lagos said, “Trends go out of style, creativity never does. So rather than follow trends, I create my style and stick with it.”
She stated that her best designer label is Fendi and her reason is simple.
“Fendi…I love nude tones and Fendi has the best shades of brown I like to wear,” said the amazon running the rules at Xtra Brides Lagos.
She dreams of Xtra Brides Lagos on the global map, dominating the fashion world and changing the narrative of Black women through fashion.
On the importance of social media to today’s businesses, the founder of Xtra Brides Lagos noted that.
“Social media is a mobile market and a solid one at that. Every image, if well projected and gets to the right people would bring back returns which is why the power of social media cannot be underestimated,” Oyetomiwa Elizabeth Daniel added.
