How KasinoBonus balances affiliate partnerships and strict reviews to promote the best casino bonuses
KasinoBonus was founded in 2018 by Finnish casino expert Matti Slotte. Inspired by Slotte’s work as a software developer for one of the most prominent online casinos, KasinoBonus’ team now combines over 30 years of casino expertise to offer the best bonuses available in nine countries across Europe and South America.
KasinoBonus’ rapid growth is a result of a smart combination of unbiased and strict casino reviews with selected affiliate partnerships — a balance that is difficult to get right.
“We put a great emphasis on remaining objective and working in players’ best interest, which is why we see that our partnerships don’t affect our reputation. Sadly, most casino review and bonus promotion websites don’t really bother with upholding high standards when they get partnered with casinos. A lot of the time, that is the whole reason they were created. We believe that there’s more to that than personal gains, and we’re glad to see that our readers trust in our vision,” says Matti Slotte, founder of KasinoBonus.
KasinoBonus’ strict review requirements
As Matti explains, the idea behind creating a website focused on providing unbiased casino reviews and showcasing the best available bonuses came to him after experiencing the Finnish casino industry firsthand. The governmental Veikkaus casino monopoly only applied to the country itself, while offshore online casinos went largely unregulated.
“With more than 60% of Finns choosing online casinos over local ones, it’s clear how the lack of regulation quickly became an issue. I wanted to make sure my friends and colleagues got to play fair high-quality games using the best possible bonuses, but the lack of proper journalistic coverage made it difficult to suggest anything. When all you see are paid PR articles and advertisements, making an informed choice becomes impossible,” says Matti.
This is why journalistic integrity became the cornerstone of KasinoBonus, even if that meant losing some potential partnerships in the process. Currently, the team behind KasinoBonus applies strict guidelines to each of their reviews, ensuring that only the best casinos appear on the front page. This includes:
- Creating a live account for each casino review
- Consulting at least two experts about each casino
- Ensuring that at least three team members work on each review
- Contacting at least five casino players to learn about their experiences
- Playing the casino games for review purposes for at least 8 hours in total
- Testing over 20 games when possible
- Depositing €20 per casino review
- Attempting withdrawal for every casino review and noting the speed and reliability
“We separate reviews from our partnerships. A certain casino representative might be willing to showcase the casino games to us and provide all the necessary details, but we politely decline. Our goal is to showcase the player experience as it is, not a guided one. One of our experts will create an account at a random point in time and test everything themselves, and then we will evaluate the casino objectively,” says Matti Slotte.
How KasinoBonus attracts affiliate partners
In such an incredibly competitive industry, achieving multiple affiliate partnerships with top online casinos while retaining objectiveness is an impressive achievement. However, as Matti explains, while most websites trade one for the other, in reality, sticking to the truth pays off in the long run.
“When it comes to PR, what casino partners care about the most are coverage and authority, and KasinoBonus’ approach ensured that we’ve achieved both over the last years. Now it’s not about getting positive feedback from our reviews — it’s about whether we consider reviewing a certain website at all. When we are happy with the services the casino provides, we can welcome them to our partner list, so everyone wins as a result,” says Matti Slotte.
As Matti notes, one of the best examples of KasinoBonus’ impact is several casinos addressing the issues highlighted in reviews and contacting him directly to inform the team.
“We are happy to see that our work helps keep casino owners accountable, but also the fact that they are willing to do their best to provide a genuinely good service. When we see this, we know that we are on the right track and this keeps us motivated to work even harder,” says Matti.
Want to contact KasinoBonus?
If you’re a casino representative or a reader interested in connecting with KasinoBonus, you can reach out to the team at [email protected]
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