Starting a photography business in Nigeria can be an exciting and rewarding entrepreneurial journey. Everybody wants great photographs of important days or everyday memories, and with photography services in constant demand, there’s the opportunity to generate daily income.
Learn The Skills First
You cannot just begin practicing photography when you know next-to-nothing about the business. So, getting the required skills comes first. Enroll in a photography academy, workshop, or tutorial.
Setup A Startup Capital
Starting a photography business involves several costs, including equipment, business registration, a website, and marketing. These costs can range from ₦800,000 to ₦5,000,000 or more, depending on the quality of equipment you purchase and the scale at which you plan to operate your business.
Choose A Digital Photography Niche
The photography market is saturated. Having a niche or two helps you stand out from the competition as a go-to specialist. You can build your portfolio and showcase your work so potential clients can envision what you can do for them.
Buy The Right Photography Equipment
Your equipment is an important, long-term investment in your new photography business. For starters, you’ll need to get the best equipment in the market you can afford.
Create A Business Strategy Plan
Any business that wants to succeed must first develop a workable business plan. So, create a business plan for your photography business.
Register Your Business With CAC
Corporate Affairs Commission (CAC) is the recognised body in charge of business registrations in Nigeria. It is advisable to start your business on a structured level.
Get A Studio Space For Your Photography Business
You can decide to start your photography business by taking outdoor shots only. But, you can take it a step further by renting space to set up a studio for customers that will love to take photoshoots or travel to you for photos.
Promote Your Photography Business
This is where the whole job lies. No matter how good or professional you are, nobody will patronise you if your marketing strategy is poor. You can start by distributing flyers and connecting to professionals who can recommend you if such an opportunity arises.
Attend Events And Network
Be deliberate about attending events that will help you meet your prospective customers one on one. When attending such events, don’t forget to go with your business cards and brochures containing your past jobs.
By Oyindamola Olawuyi With Agency Report
