Nigeria’s instant noodles brand, Indomie Noodles, has shown its support for Nigeria’s vibrant cultural richness and diversity with its headline sponsorship of the 2024 Abuja Carnival.
According to the firm, the Carnival is a festivity that promotes culture, boosts tourism, and serve as a prime platform for businesses to engage with an energetic and diverse audience.
The carnival, held recently, is making a comeback after an eight-year hiatus, kicked off with energy, colour, and a celebration of Nigeria’s cultural diversity.
The opening ceremony set the tone for what was to be a riveting four-day experience as the Vice President, Senator Kashim Shettima, officially flagged off the carnival with a call for unity and cultural celebration.
Speaking on the headline sponsorship, Marketing Manager for Indomie, Oluwaponmile Alabi, said, “Indomie is a family brand, we are more than just a meal, our participation in the carnival is a part of our way of bringing people together, resonating with what matters most to Nigerians.
Being part of this historic celebration reaffirms our commitment to fostering unity and celebrating our rich and diverse heritage. Every bowl of Indomie served at the Abuja Carnival is a symbol of our shared identity and culture.”
“At Indomie, we believe that a brand that doesn’t evolve is destined to fade. That’s why we constantly seek innovative ways to connect with our consumers. For us, culture is the heartbeat of every Nigerian’s way of life, and it’s the perfect bridge to deepen this connection. While we’ve long been associated with mothers and children, we’re stepping into next year with a renewed focus—aligning our flavors and identity with the vibrant culture that defines Nigeria.”
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