Instagram Celebrates Africa Women In New Campaign

Instagram has launched its international and pan-African campaign, “Made By Africa, Loved by the World,” in celebration of Africa Day on May 25.

This year’s campaign focuses on celebrating women of impact, spotlighting four trailblazing women from the continent and diaspora who have built a global presence through their exceptional talents and passions across sports, entertainment, and music.

In a statement issued to newsmen yesterday in Abuja, Kezia Anim-Addo, Communications Director for Africa, the Middle East, and Turkey (AMET) at Meta, said that now in its fourth year, the 2024 campaign features women from Nigeria, South Africa, Kenya, and, for the first time, Egypt.

She noted that Eniola Aluko, Bontle Modiselle, Victoria Kimani, and Tasneem Elaidy share their inspiring stories in four beautiful short films highlighting their successes, challenges, and passions.

She stated that these films, shot in collaboration with rising filmmakers Haya Khairat from Egypt, Michael Rodrigues from South Africa, Nyasha Kadandara from Kenya, and London-based Nigerian Aaliyah McKay alongside co-director Shehroze Khan, amplify the unique voices and stories of women who are changing the way Africa is viewed on the international stage.

She reiterated that as part of the campaign, Instagram is partnering with local African content creators to host the third edition of its community challenge, “#ShareYourAfrica,” which brings together emerging and established content creators to celebrate what it means to be African.

Anim-Addo said, “For the fourth year running, we’re incredibly excited to shine a spotlight on and celebrate just some of the amazing women from across the continent and beyond who are having a remarkable impact globally.

“These are women who are contributing to positively shaping the female African narrative and inspiring change across football, music, entertainment, and culture.

“At Instagram, we’re deeply rooted in culture and connection, and we know our platform provides the perfect space to showcase passions and creativity while inspiring a worldwide audience.”

Meet the stars of ‘Made By Africa, Loved by the World’ 2024:

Bontle Modiselle (South Africa): An award-winning dancer and influential figure in South Africa.Eniola Aluko (Nigeria): A trailblazer in women’s football, Eniola has made significant contributions to the women’s game.

Victoria Kimani (Kenya): A singer, songwriter, and entertainer known for her distinctive blend of R&B, Afropop, and Hip-Hop.

Tasneem Elaidy (Egypt): A singer and songwriter whose strong vocals have earned her international recognition.

On his part, the communications director for Africa, the Middle East, and Turkey (AMET) at Meta, Kezia Anim-Addo, said, “For the fourth year running, we’re incredibly excited to shine a spotlight and celebrate just some of the amazing women from across the continent and beyond who are having a remarkable impact globally.

“These are women who are contributing to positively shaping the female African narrative and inspiring change across football, music, entertainment, and culture.

“At Instagram, we’re deeply rooted in culture and connection, and we know our platform provides the perfect space to showcase passions and creativity while inspiring a worldwide audience.”

Meet the stars of ‘Made By Africa, Loved by the World’ 2024:

Bontle Modiselle (South Africa): An award-winning dancer and influential figure in the South African, Eniola Aluko (Nigeria): A trailblazer in women’s football, Eniola has made significant contributions to the women’s game, Victoria Kimani (Kenya): A singer, songwriter, and entertainer known for her distinctive blend of R&B, Afropop, and Hip-Hop, Tasneem Elaidy (Egypt): A singer and songwriter whose strong vocals have earned her international recognition.