In its quest to expand the scope of insurance awareness in Nigeria, an insurance and business focused media firm, Insurance Press Limited (IPL) is set to partner with the Centre for Financial Journalism (CFJ) and the Nigerian Union of Journalists (NUJ) Lagos State, to deliver first-of-a-kind seminar and training for journalists.
The All-Inclusive Mass Media Seminar scheduled for later in the month will train over 100 media practitioners in Lagos in its first phase on the insurance principle of, “the law of large numbers.”
This information was disclosed in a statement issued in Lagos by the chief executive officer (CEO) of Centre for Financial Journalism, a collaborating firm, Dr. Ray Echebiri.
Echebiri stated that, although an insurance press corps exists, the fresh initiative is seen as creating an army of insurance savvy journalists and content creators who are able to connect insurance perspectives in every story telling and news report.
He revealed that the event is sponsored by Africa Re Foundation, the Corporate Social Responsibility entity of African Reinsurance Corporation under its risk awareness, education and insurance development strategic areas.
Echebiri also stressed that the organisers of the training are upbeat that “a robust understanding of the scope of insurance and the important role of practitioners combined with “heightened concept of responsibility of the journalist to his community in and off the beat” would be a partnership that can contribute significantly in rescuing the economy and impact vulnerable groups.
He noted that training and retraining of journalists as key influencers in the society would lead to better understanding of businesses and their overall impact on people aside profits.
He stated, “The fact that all industry beats and sectionals are involved is a demonstration of the expected outcome, as the insurance industry and the economy would be better for it.”
