Jumia Commits To Empowering Consumers Through e-Commerce

Jumia has said it has been at the forefront of transforming the e-commerce landscape across Africa, relentlessly focused on providing a convenient online shopping experience for millions of consumers.

The company which celebrated its 12 year anniversary, said that in celebration of the milestone, it will be launching its 12th-anniversary campaign, tagged ‘Deals in Party Pack’, offering consumers in Nigeria exciting offers on a wide selection of products.

The campaign which runs from June 24 to July 14, 2024, aims to express gratitude to Jumia’s loyal consumers for their unwavering support over the past twelve years. Jumia has partnered with top brands, such as Xiaomi, Adidas, Nivea, Infinix, Defacto, Tecno, Oraimo, itel, Unilever, Diageo, Reckitt Benckiser, and Haier Thermocool, to bring consumers exclusive deals and amazing offers across various categories, including electronics, home appliances, mobile phones and accessories, fashion, beauty, and more.

Speaking, CEO of Jumia Nigeria, Sunil Natraj stated “at Jumia, we’re incredibly humbled by the trust and loyalty our consumers and partners have placed in us.

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“For twelve years, Jumia has been at the forefront of e-commerce in Nigeria and Africa, empowering businesses and bringing convenience and affordability to millions of Nigerians.

“We are excited to celebrate this milestone with you, offering the best possible shopping experience no matter where you are in the country.”

E-commerce manager Africa, itel Mobile Limited, Irina Liu noted that the Anniversary sale represents a great opportunity for consumers to explore a diverse range of top-quality products from renowned brands while enjoying exciting activities like Treasure Hunt, Brand Days, Games, and Flash Sales throughout the celebration.

“At itel, we share Jumia’s commitment to empowering consumers through technology. Our brand philosophy perfectly complements Jumia’s mission of providing convenience and affordability.”

He added that “through our collaboration during Jumia’s 12th-anniversary celebration, we will be able to launch a series of online exclusive products, offering unique value to consumers and catering to the ever-evolving needs of online shoppers in Nigeria.”

With the recent launch of Jumia’s new integrated warehouse in Lagos, the company is well positioned to offer an even wider variety of products online and meet the growing demands of consumers, reaching beyond major cities and into underserved areas where traditional retail options are limited.