It’s more than water in a bottle — it’s trust in every drop.
A Standard for Safety and Sustainability
At a time when clean, safe water remains out of reach for over 100 million Nigerians, Nestlé Pure Life has emerged as both a brand and a movement.
For its purity, innovation, and sustainability leadership, the brand stands tall as LEADERSHIP Product of the Year 2025.
Produced locally by Nestlé Water Pure Life Nigeria Plc, the brand has built its reputation on one principle — every sip must be safe.
From protected underground wells to multi-stage purification, carbon filtration, and ultraviolet disinfection, each bottle carries the assurance of quality that millions of Nigerian households trust daily.
Quality That Refreshes, Innovation That Sustains
Nestlé Pure Life’s strength lies in the precision of its process and the purpose behind it.
The company enriches its purified water with essential minerals for taste and health, while pioneering eco-friendly packaging innovations that are redefining industry standards.
Clear, recyclable caps introduced in 2025 enhance bottle recyclability.
50 per cent recycled PET now used across its packaging portfolio.
15 per cent reduction in plastic use achieved since 2013 through lightweight bottle technology.
These changes, though technical, speak a universal language of responsibility — ensuring refreshment for consumers today without compromising resources for tomorrow.
Sustainability as Strategy
Beyond production lines, Nestlé Nigeria has woven sustainability into the heart of its operations.
At its state-of-the-art Abaji manufacturing facility, efficiency meets stewardship: less water consumed, less waste generated, and more local jobs created.
The company’s ongoing work toward Alliance for Water Stewardship (AWS) certification reinforces its pledge to preserve Nigeria’s water ecosystems through sustainable balance, quality protection, and transparent governance.
In August 2025, Nestlé Nigeria launched a National Water Quality Advocacy Campaign in collaboration with OPS-WASH, spotlighting the 113 million Nigerians still lacking safe drinking water.
The initiative, amplified through media and community outreach, teaches households how to safeguard their sources, reduce contamination, and adopt clean-water habits.
It’s a campaign rooted in empathy — and powered by evidence, as Nigeria loses roughly N455 billion annually to the consequences of unsafe water and poor sanitation.
Performance Anchored on Purpose
While the advocacy continues, the business remains solid. In the first half of 2025, Nestlé Nigeria recorded a N581.1 billion revenue — a 43 per cent year-on-year rise — and a N88.4 billion profit before tax, rebounding from a N252.5 billion loss in 2024.
These results underline a dual triumph: financial resilience and social impact coexisting under one corporate vision.
Nestlé Pure Life’s product line continues to expand with zinc-fortified and sparkling water variants, all zero-calorie, all sustainably packaged.
Every new innovation reflects the brand’s guiding philosophy — pure water, pure responsibility.
Education That Flows Beyond the Factory
For Nestlé, stewardship begins with awareness. Through its “Water Education Day” outreach, schoolchildren across Nigeria learn the science and responsibility of clean water.
By teaching the next generation early, the company ensures that sustainability is not just a corporate value but a community culture.
