LG Electronics Wins Outstanding Refrigeration Brand Award

LG Electronics has received the “Outstanding Refrigeration Brand of the Decade” by the management of Marketing Edge Magazine, the organisers of the newly rebranded EDGE Awards.

In a statement, LG Electronics disclosed that the title was bestowed upon the company at the 2024 Marketing Edge’s Brands and Advertising Excellence Award ceremony in Lagos.

Receiving the award and speaking at the ceremony, head of Corporate Marketing at LG Electronics Nigeria, Hari Elluru, expressed his appreciation for the recognition and highlighted the brand’s dedication to innovation and quality. He attributed LG Electronics’ success in the refrigeration industry to the tireless efforts of the committed team, emphasising their continuous pursuit of excellence.

Elluru said, ” As we accept this prestigious award, it further affirms our dedication to producing the best quality refrigerators that not only meet but exceed the expectations of our consumers. At LG, innovation, reliability, and sustainability are at the core of everything we do, and this recognition spurs us to continue pushing the boundaries of what is possible.

We thank you for acknowledging our efforts and pledge to remain at the forefront of delivering top-notch refrigeration solutions that enhance lives and inspire the future. Together, let us create a world where freshness and convenience reign supreme.

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“With a strong focus on sustainability and eco-friendly practices, LG Electronics has revolutionised how we store and preserve food and has made significant strides in reducing carbon footprints and promoting environmentally conscious practices. LG has set a new standard for environmentally friendly refrigeration solutions through its sustainable initiatives.”

Commenting on this milestone, publisher/chief executive officer of Marketing Edge, Chief John Ajayi, stated, “LG Electronics stands as a testament to the unwavering pursuit of excellence in refrigeration solutions. Their cutting-edge products and commitment to customer satisfaction have solidified their position as a leader in the industry.”