Chief Executive Officer of X social media, Linda Yaccarino, as officially stepped down.
Her departure marked the end of a turbulent yet transformative era for the social media company formerly known as Twitter.
Yaccarino, who took the helm in June 2023, made the announcement in a post on X, expressing gratitude to Musk for the opportunity to lead the platform through what she described as “two incredible years.”
“I’m immensely grateful to Elon Musk for entrusting me with the responsibility of protecting free speech, turning the company around, and transforming X into the Everything App,” she wrote.
Elon Musk, the billionaire entrepreneur who owns the platform, in a typically brief reply on the platform, simply said: “Thank you for your contributions.”
Before joining X, Yaccarino served as the head of advertising at NBCUniversal, where she earned recognition for helping the media giant navigate the digital disruption brought on by Big Tech. Her move to X came at a critical time, following Musk’s controversial takeover, mass layoffs, and a significant advertiser exodus.
Despite the initial optimism surrounding her appointment, Yaccarino’s tenure was marked by increasing controversy and internal friction. While Musk formally stepped down as CEO, insiders noted he never truly relinquished control of the platform. His vocal presence and controversial commentary have only intensified since Yaccarino’s arrival.
“When Elon Musk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company,” Yaccarino wrote in her farewell message.
Though there was no official indication of a falling out between the two executives, observers noted the platform had undergone a radical shift in tone and content direction since Musk’s acquisition. Where Twitter was once accused of liberal bias, X has leaned heavily to the right in recent months, with right-wing content gaining the most visibility.
Yaccarino’s exit also coincided with wider turbulence in Musk’s business empire. His electric vehicle company, Tesla, was grappling with declining sales, and he is currently entangled in a public feud with former ally and United States President Donald Trump. Musk’s announcement of a possible new political party further fueled speculation about his long-term strategy.
Meanwhile, X remains mired in controversy. Most recently, Grok, the AI chatbot developed by Musk’s xAI and integrated into X, sparked backlash after it was found to have made favorable remarks about Adolf Hitler. xAI has since released a statement acknowledging the issue and pledging to remove “inappropriate” posts.
Yaccarino’s departure left X at yet another crossroads, raising questions about leadership stability, content governance, and the future direction of the platform.
As of the time of filing this report , no successor has been named.
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