Monogramming has become one of the most lucrative trends in Nigeria’s menswear scene, offering a unique blend of tradition, prestige, and personalisation. This craft of stitching initials or insignias onto garments has grown into a profitable business for designers and entrepreneurs across West Africa.
Today’s style-conscious Nigerian men, including political figures, executives, grooms, and young professionals, increasingly favour personalised monograms on their clothing. Whether it’s on traditional Agbada sleeves, crisp shirt cuffs, jackets, caps, or loungewear, monograms serve as a mark of identity and sophistication.
Hence, the demand for customised fashion has transformed this age-old practice into a premium service, weaving fresh profits into the ever-growing Nigerian fashion industry.
According to the managing director of Taye Dates Fashion, Mr. Taiwo Olaleye, the monograms are widely popular among corporate leaders and celebrities.
‘From boardrooms in Lagos to weddings in Kano, monograms are no longer just for the elite. They’re now mainstream expressions of personal branding,’ he stressed.
This growing demand opens up several opportunities for entrepreneurs. Many start by collaborating with skilled freelance designers who provide design and execution services per garment. Others invest in dedicated monogram studios, which require professional-grade equipment. While initial setup costs can be high, returns are often significant.
Olaleye explained that, “monogramming can be a standalone business or an add-on service within a fashion label. Premium labels that offer monogramming often increase their garment prices due to the added value. There’s also potential in producing ready-made monogrammed accessories like caps, bags, or polos with commonly used initials, offering quicker turnover and broader market appeal.”
Financial Implications
For aspiring investors, understanding the financial requirements is key. Training costs for mastering embroidery techniques, whether hand-stitched or machine-based, range from N50,000 to N200,000. Operational expenses like thread and stabilisers could cost between N100,000 and N200,000 monthly.
As for equipment, a basic single-needle embroidery machine price varies starting from N100,000 to about N300,000 or more while an industrial-grade single-head machine could cost around N3.5 million to N4 million.
The multi-head machines can exceed N6 million while the Second-hand machines are available at lower prices but may require maintenance.
Profitability
Olaleye said, “Pricing for services varies based on garment type and embroidery method. A machine-stitched shirt cuff might cost N2,000 to N5,000, while a hand-stitched Agbada sleeve could go for N5,000 to N15,000.
“Leather patches using laser cutting may cost N7,000 to N12,000. Caps can sell for N3,500 to N8,000, and monogramming can add 15–30% to a garment’s base price. Bulk orders, like those for weddings or corporate events, often receive discounted rates.”
Fashion entrepreneur/CEO of a Lagos-based luxury brand, Daramola Williams, remarked that, “Monogramming taps into a deeper desire for ownership and identity. It’s not just a passing trend, it’s a sustainable, premium service.”
With low saturation outside Nigeria’s major cities, this niche market presents strong growth potential. For those willing to invest in skill, equipment, and creativity, monogramming promises both high margins and a loyal, fashion-forward clientele.
