MasterCard Sees Strong Retail, Fintech Opportunity in Middle East, Africa

Global Technology Company, MasterCard is advocating for high growth potential across the middle east and African region markets to fuel local economies and deepen operations across the region through its partnerships with retailers, fintechs, financial institutions, governments and businesses.

This is just as the company recently announced the appointment of Yasemin Bedir as the President of the company’s Eastern Europe, Middle East and Africa (EEMEA) region to further expand the additional market with high growth potential across 81 countries.

The company’s EEMEA region was expanded in recent years, bringing additional markets to becoming agile and vibrant.

Bedir, a nearly 20-year veteran of Mastercard, also joins the company’s Management Committee even as she succeeds Dimitrios Dosis, who was recently named chief commercial payments officer, leading Commercial & New Payment Flows.

In this UAE-based role, Bedir will oversee the strategy, direction and overall success of all aspects of Mastercard’s operations across the region through its partnerships with retailers, fintechs, financial institutions, governments and businesses.

Chief business officer, MasterCard Sachin Mehra said, Yasemin is a leader who finds the best in her team to help them deliver the greatest impact for our customers and to fuel local economies,”

“This is a vast and complex region that demands creative thinking, proven results and strong relationships. Yasemin has delivered that throughout her career.

Working with our customers and partners across the EEMEA region, we have a true opportunity to shape and redefine how people and businesses move money, exchange value and enable commerce for years to come.”

Most recently, Bedir served as Division President for Eastern Europe for four years, guiding the team through a complex geopolitical and regulatory environment to strengthen Mastercard’s leadership position across these markets. She is a passionate advocate for talent development and has fostered a culture grounded in accountability and collaboration.

Speaking on the development, Yasemin Bedir said I’ve been inspired by the teams here at Mastercard, “Their resilience, innovative spirit and relentless dedication to meet and exceed customer needs is what powers our impact every day. Together, we will build on the strong foundation the regional team has created under Dimi’s leadership over the past five years.”