MILO Nigeria Signs Musa, Influencers To Boost National Reach, Youth Impact

MILO Nigeria has strengthened its connection with communities in Northern Nigeria by signing celebrated footballer Ahmed Musa and other prominent influencers at its head office in Lagos.

The new partnerships aim to enhance the brand’s ongoing commitment to youth development, nutrition, and grassroots empowerment through authentic engagement across the region. Other influencers include actress, filmmaker, humanitarian and social impact advocate, Mansurah Isah; songwriter and musician, Ali Jita; Kannywood actor, Sulaiman Yahaya (popularly known as Bosho); and comedian Anita Asuoha (Real Warri Pikin), who has renewed her contract as a member of the MILO family.

Speaking on the new partnerships, Gilbert Tweneboah-Koduah, Category Manager, Beverages, Nestlé Nigeria, emphasised the brand’s commitment to inclusivity. “This partnership reflects our dedication to ensuring that every Nigerian child experiences the nourishment, energy, and possibilities that MILO represents. By working with creators who authentically reflect their communities and whose values align with ours, we are celebrating the bonds MILO has built with families across Nigeria in the most inclusive and meaningful way.”

Ahmed Musa spoke about his excitement, highlighting MILO’s significant impact in communities across Northern Nigeria. “What stands out for me is how MILO invests in young people. From sports to school activities, you see the brand’s impact everywhere. I’m excited to use my platform to inspire even more children across the North,” he said.

Reflecting on the experience, Mansurah Isah said: “Seeing how MILO is made gave me a new level of respect for the brand. I was particularly impressed by the level of hygiene maintained throughout the process. The thoroughness and the quality checks at every stage were remarkable. It made me even prouder to embark on this journey with MILO.”

For Sulaiman Yahaya, the opportunity to partner with a brand that consistently supports youth development was a key motivator. “MILO has been part of our lives for years. To now be part of this journey is something special,” he shared.

From the MILO Basketball Championship to Building Champs and other school-driven programmes, MILO continues to nourish children, support communities, and inspire a generation to grow stronger through active and healthy living.