Minister Charges Public Relations Practitioners On Young Professionals

Minister of Information and National Orientation Mohammed Idris has urged senior public relations practitioners to pass on their knowledge and professional experience to younger colleagues, saying one of the greatest measures of professional success is how many people you help become better.

Idris spoke yesterday in Kaduna at the maiden Bashir Adamu Chedi Annual Memorial Lecture and Annual General Meeting of the Nigerian Institute of Public Relations (NIPR), Kaduna State chapter.

“Your experience should not retire with you. One of the greatest measures of professional success is the number of people you help to become better,” the minister said.

He said the memorial lecture should serve as an enduring platform for mentorship and a fitting way to preserve the legacy of the late Mallam Bashir Adamu Chedi,

“His greatest legacy was not the positions he occupied. It was the people he influenced, the younger practitioners he encouraged and the professional values he represented,” he said.

Idris said no profession could endure if every generation were forced to start from the beginning, stressing the need to transfer experience and preserve institutional memory.

“Experience must be transferred. Institutional memory must be preserved. Yesterday’s mistakes must become tomorrow’s lessons,” he said.

He noted that while young practitioners bring energy, creativity and knowledge of emerging technologies, senior practitioners bring experience, judgement and professional wisdom.

“Young practitioners must not dismiss experience as outdated, and senior practitioners must not regard innovation as a threat. Bridging generations means bringing these strengths together,” Idris said.