The minister of Information and Culture, Alhaji Lai Mohammed has called on members of the Association of Advertising Agencies of Nigeria (AAAN to harness talents and competencies in digital technology.
The minister in his address at the 49th Annual General Meeting/Congress of the association, which was held in Epe, Lagos State also urged them to pay attention to the menace of fake news, as it negatively affects brand promise.
Mohammed in his keynote address at the congress, themed, “The New World Order: Technology as a Game Changer” noted that success in advertising will be based on technology, adding that the opportunities technology provides for the enhancement of advertising are vast.
The association which renewed the tenure of members of its Executive Board for a fresh two-year term with the election of Messrs Steve Babaeko, AAAN President; Jenkins Alumona, Vice President; Mrs. Tope Jemerigbe, Publicity Secretary, Mrs. Tola Obi, Assistant Publicity Secretary; while Mr. Kayode Ebatamehi, Treasurer, will remain in office for two additional years.
Dr. Tunji Olugbodi, Mr. Onuora Molokwu, Mr. Lanre Adisa, and Mrs. Biodun Adefila, who returned as ex-officio members.
