MTN Nigeria Communications Plc hosted a webinar to explore how female-led SMEs can leverage technology to optimise their business processes, improve efficiency and drive growth.
The webinar, themed ‘Her Success in Business – Leveraging Tech in the Face of Multiple Demands’, is a conversation with some members of MTN Nigeria’s senior management team and an external author who shared their perspectives, experiences, and ideas on the best ways to scale a small business in a fast-changing technology world.
According to International Finance Corporation (IFC), women own around 41 per cent of businesses in Nigeria. However, female SMEs face various challenges including limited access to finance, infrastructure, information, and new markets.
Speaking on the importance of utilising technology for increased business productivity, chief enterprise business officer, MTN Nigeria, Lynda Saint-Nwafor said: “at MTN Nigeria, we recognise that SMEs are the backbone of the Nigerian economy and are therefore committed to driving digital access, adoption and transformation across industries.
“In celebration of women’s month, and as digital enablers for SMEs, this webinar curated specifically for female SMEs will enable them access information that will help them innovate and accelerate their digital transformation.”
The telco giant remains committed to contributing to the development of SMEs through initiatives like webinars that tackle real-life challenges and proffer sustainable solutions.
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