• Hausa Edition
  • Podcast
  • Conferences
  • LeVogue Magazine
  • Business News
  • Print Advert Rates
  • Online Advert Rates
  • Contact Us
Tuesday, August 5, 2025
Leadership Newspapers
Read in Hausa
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
Leadership Newspapers
No Result
View All Result

Musawa Outlines Growth Strategy For Creative Economy

by Tunde Oguntola
2 years ago
in News
Economy
Share on WhatsAppShare on FacebookShare on XTelegram

The newly appointed special advisor on Culture and Entertainment Economy, Hannatu Musa Musawa, has highlighted the Nigerian government’s ambitious plan to bolster the country’s creative sector.

Advertisement

The strategy is aimed at transforming Nigeria into Africa’s creative, cultural, and entertainment capital, aligning with President Tinubu’s goal to double the national economy to $1 trillion within the next eight years.

Speaking during a closed-door briefing, Musawa emphasised that the current administration had a transformative agenda with a focus on the Nigerian people.

She said the upcoming developments in the creative space will reflect this approach by engaging and supporting the country’s vast talent pool, striving to build a vibrant sector on par with other global cultural capitals.

On Dubbed Destination 2030, she said the initiative aims to unify all the sectors in the space under a single vision: to position Nigeria as Africa’s creative, cultural, and entertainment capital.

RELATED

Oil Resumption: Dialogue Committee Concludes Consultation With Ogoni People 

Federal Gov’t To Implement UNEP Report On Ogoni Cleanup

7 minutes ago
Why Villa Cabal Is Sabotaging Tinubu – APC Campaign Director

Ohanaeze Advocates Faults Rotational Presidency Without Restructuring

7 minutes ago

She said the reach will be fully inclusive, from literature, music, and film to design, visual Arts, and heritage; everything will be in focus and appropriately deployed in promoting Nigeria’s cultural identity on a global stage.

According to Musawa, a thriving creative and cultural economy can act as a significant catalyst for growth and present an opportunity for Nigeria to leapfrog its current development trajectory.

Musawa said: “Nigeria sits at an inflexion point where our global cultural impact is at an all-time high, combined with a new progressive administration. The time is now to support the talent and institutions that power the cultural, entertainment and creative economy.

“Our aim is to turn things around and ensure that this is indeed the beginning of a sustainable long term revival. I am extremely excited about the possibilities that lie ahead.”

Implementing this plan, according to her, could enable the sector to become a substantial contributor to the country’s economic growth, leading to meaningful contributions to the national GDP and the creation of much-needed jobs for talented youth.

She said the significance of the creative economy, culture, and tourism is demonstrated by their contribution to global GDP, surpassing even that of oil and gas production, and making it an inspiring benchmark for Nigeria’s aspirations.

She said notable Nigerian artistes like Burnaboy, Asake, and Wizkid, along with curators such as Tokini Peterside and Nike Okundaye, and writers like Teju Cole and Helon Habila, had already been successfully exporting Nigeria’s vibrant culture to the world.

Musawa pointed out that Nigeria’s rich cultural heritage, preserved in iconic museums like the Badagry Slave Museum, Gidan Makama Museums, JK Randle Centre, and Yemisi Shyllon Museum, offers a compelling narrative for global PR and marketing campaigns that a new media office will lead.

The special advisor highlighted the global popularity of Afrobeats and Nollywood, which have become integral parts of contemporary pop culture.


We’ve got the edge. Get real-time reports, breaking scoops, and exclusive angles delivered straight to your phone. Don’t settle for stale news. Join LEADERSHIP NEWS on WhatsApp for 24/7 updates →

Join Our WhatsApp Channel




Tags: EconomyMusawaStrategy
SendShareTweetShare
Previous Post

IBB Varsity To Use Niger, Kebbi, Nasarawa As Pilot Scheme For Green Energy

Next Post

Gov Mbah Did Not Forge NYSC Certificate, DSS Tells Tribunal

Tunde Oguntola

Tunde Oguntola

Tunde Oguntola is an award-winning journalist with over 10 years of experience in print and broadcast media. He is also a political correspondent and public affairs analyst. His Twitter handle is @TUNEXOguntola

You May Like

Oil Resumption: Dialogue Committee Concludes Consultation With Ogoni People 
News

Federal Gov’t To Implement UNEP Report On Ogoni Cleanup

2025/08/05
Why Villa Cabal Is Sabotaging Tinubu – APC Campaign Director
News

Ohanaeze Advocates Faults Rotational Presidency Without Restructuring

2025/08/05
HEIRS Energies CEO To Advocate Africa’s Energy Sufficiency At US-Africa Energy Forum
Business

HEIRS Energies CEO To Advocate Africa’s Energy Sufficiency At US-Africa Energy Forum

2025/08/05
CBN Anchors Economic Stability With New Rates
Business

CBN Anchors Economic Stability With New Rates

2025/08/05
Firm Advises Real Estate Investors To Prioritise Land Title Documents
News

Philanthropist Pledges Investment In Real Estate Business

2025/08/05
Federal Govt’s National Housing For Nigerians In Private, Public Sectors — Minister
News

Dangiwa Lauds ARCON On Summer Skills Acquisition Centre

2025/08/05
Leadership Conference advertisement

LATEST

Internal Tensions, Power Plays, Underperformance Threaten NSSF Stability

Federal Gov’t To Implement UNEP Report On Ogoni Cleanup

Ohanaeze Advocates Faults Rotational Presidency Without Restructuring

HEIRS Energies CEO To Advocate Africa’s Energy Sufficiency At US-Africa Energy Forum

CBN Anchors Economic Stability With New Rates

Philanthropist Pledges Investment In Real Estate Business

Dangiwa Lauds ARCON On Summer Skills Acquisition Centre

REA, Esodora Sign MoU To Boost Energy Access Nationwide

Abbey Mortgage Appoints Okonkwo As ED

Leadway Assurance, Ecobank Partner On Tailored Insurance Solutions

© 2025 Leadership Media Group - All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
  • Health
  • Entertainment
  • Opinion
    • Editorial
  • Columns
  • Football
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us

© 2025 Leadership Media Group - All Rights Reserved.