The Nigerian Communications Commission (NCC) has announced its commitment to supporting Nigerians’ cultural reorientation by mandating telecommunication companies to ensure that subscribers have access to content that will preserve and positively shape Nigerian culture.
Executive Vice Chairman of NCC, Dr. Aminu Maida, announced this in Abuja during a courtesy visit by Otunba Biodun Ajiboye, Executive Secretary/CEO of the National Institute for Cultural Orientation (NICO).The visit was aimed to discuss potential areas of collaboration between the two organisations.
Maida emphasised the importance of cooperation among critical stakeholders in the effort to re-orient Nigerians towards their cultural values. He highlighted the risk of foreign content shaping Nigerian culture if domestic content production does not increase.
“If we don’t produce our own content that will drive home the culture we want to preserve, it is the content we consume from outside that will shape our culture. NICO has a much bigger part to play here. While we provide the pipe that is delivering the content, those producing the content have a major stake in influencing the type of content to be shared,” Maida stated.
He further stressed the need for deliberate steps to address the lack of cultural identity in Nigerian media. “Today, if you watch Nigerian movies, the accent they speak with as well as their dress does not totally reflect Nigeria; even the topics are not rooted in our culture,” he added.
In response to NICO’s proposal for telecommunication operators in Nigeria to include cultural content on caller tunes, as well as through shortcodes and robocalls for cultural information, Maida assured the commission’s support.
Otunba Ajiboye, during the meeting, emphasised the need to integrate cultural content into the digital age.
He highlighted the influence of information technology on daily life and the importance of leveraging digital infrastructure to enhance Nigeria’s arts, culture, and creative industries.
