Nestlé Nigeria has reaffirmed its commitment to providing accessible and affordable nutrition with the launch of Golden Morn 3in1.
This product combines Nigeria’s favorite maize and soy cereal with milk, requiring only the addition of water to create a complete meal that can be enjoyed at any time of the day.
Golden Morn, a beloved homegrown family cereal introduced in 1986, has grown to become the most consumed cereal in Nigeria. Building on this strong legacy, Golden Morn 3in1 is the first ready-to-eat cereal in Nigeria, offering consumers unmatched convenience and cost savings in every pack.
Speaking at the event launch held in Lagos, managing director/ CEO of Nestlé Nigeria, Wassim Elhusseini, emphasized the company’s consumer-focused approach to innovation.
He stated, “Golden Morn 3in1 represents a significant advancement in convenience and affordability, making it easier than ever for families to enjoy a nutritious meal. Developed over two years through meticulous research and consumer insights, this product delivers the right balance of nutrition and taste at a price that works for Nigerian households.”
Elhusseini also noted that “the product comes at a time when access to affordable, balanced diets remains a challenge for millions of Nigerians. According to the ‘State of Food Security and Nutrition in the World 2024 Report’ titled ‘Financing to End Hunger, Food Insecurity, and Malnutrition in All Its Forms,’ an estimated 172 million Nigerians were unable to afford a healthy diet in 2022. This reality underscores the urgent need for accessible and affordable nutrition.”
Category Manager for Healthy Cereals at Nestlé Nigeria, Omofasa Orhiunu highlighted the product’s role in addressing this nutrition gap, stating, “With no fewer than 172 million Nigerians unable to afford a healthy diet, we recognize the urgent need for solutions that provide affordable, nutritious meals.”
As Nestlé continues to innovate and enhance its offerings, the company remains committed to using stakeholder feedback to guide product development. Golden Morn 3in1 reflects Nestlé’s ongoing efforts to create solutions that address local nutritional deficiencies and promote overall well-being.
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