New AI Platform Targets Reputation Risks Before They Escalate

A new artificial intelligence-driven public relations platform designed to help organisations detect reputational threats before they escalate into full-blown crises has been unveiled in Nigeria.

The platform, known as AGENTPR™, was developed by AI-powered public relations strategist and founder of Cihan Media Group, Dr. Celestine Achi.

Unveiled in Lagos, AGENTPR™ was described as Africa’s first agent-driven media intelligence framework and PR intelligence MCP, designed to move public relations practice beyond traditional media monitoring into deeper reputation intelligence and decision support.

Speaking at the unveiling, Achi, in a statement made available to LEADERSHIP, said the growing complexity of modern communication and reputation management now requires organisations to go beyond simply tracking media mentions.

According to him, communications professionals now need tools capable of interpreting the meaning behind public conversations, identifying who is driving narratives, understanding emotional undercurrents, detecting reputational risks, and guiding decision-making.

“Media monitoring tells you what was said. PR intelligence tells you what it means, why it matters, who is driving it, what risk it carries, and what decision should follow,” he said.

He added that AGENTPR™ was built to support the emerging era of agent-driven public relations intelligence, where organisations require faster and more context-aware decision-making capabilities.

The platform features sentiment and emotion analysis, stakeholder mapping, narrative tracking, crisis signal detection, reputation exposure analysis, trust and visibility scoring, and executive-ready PR briefings.

Achi said conventional media monitoring dashboards often focus mainly on mention counts and broad sentiment labels, while missing deeper reputational indicators that may signal future crises.

“A crisis can begin as a weak signal long before it becomes a headline. That is why PR intelligence must now move from counting conversations to interpreting consequence,” he said.

He explained that the platform was designed to support context-aware and culture-aware interpretation, particularly within African communication environments where public sentiment, trust, and stakeholder dynamics may differ from global markets.

According to him, AGENTPR™ is targeted at public relations professionals, corporate communications