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Nigeria To Play Key Role In Samsung’s Global Foldables Rollout

by Royal Ibeh
4 weeks ago
in Business
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Nigeria is set to play a prominent role in the brand’s rollout strategy, as Samsung has tapped Konga, the country’s leading composite e-commerce platform, and TD Africa, one of Africa’s largest tech distribution companies, for an exclusive product launch partnership.

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This strategic alliance positions Konga and TD Africa at the forefront of what is expected to be Samsung’s most advanced and elegant range of foldables to date. It also signals the growing importance of the Nigerian market in the global tech ecosystem, particularly as consumer appetite for premium mobile experiences continues to soar.

Konga, Nigeria’s leading composite e-commerce platform, confirmed to be one of these official partners, having forged a strategic alliance with Samsung to bring these revolutionary devices directly to consumers in partnership with TD Africa.

The smartphone world is about to witness another groundbreaking moment. Whispers from the tech grapevine indicate that Samsung, a global leader in mobile technology and electronics, is preparing to unveil a next-generation array of new flip and fold devices.

Samsung has, with undeniable authority, long stamped its formidable footprint in the realm of foldable technology. Having pioneered and refined the foldable and flip smartphones, the brand has consistently demonstrated its commitment to innovation.

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Yet, as a company that actively cultivates a profound relationship with its expansive customer base and diligently listens to their evolving desires, Samsung is reportedly meticulously crafting new, highly innovative smartphones that are set to redefine the very essence of mobile interaction. This new line up promises to be its most impressive yet.

The brand has a storied history of delivering excellence in fundamental specifications; thus, it is widely expected that these new devices will feature cutting-edge processors, ample storage capacities, and robust battery life, areas where Samsung has, historically, never disappointed. Both the upcoming Fold and Flip are poised to be the ultimate fusion of elegance and raw power, designed for the discerning user who demands both sophistication and top-tier functionality.

For those eager to be among the first to experience this technological marvel, Samsung will authorise a select few online stores where pre-orders can be placed immediately following the official Unpacked event.

Konga, Nigeria’s leading composite e-commerce platform, is confirmed to be one of these official partners, having forged a strategic alliance with Samsung to bring these revolutionary devices directly to consumers in partnership with TD Africa.

The grand unpacked event is scheduled to take place on the 9th of July 2025. Customers who choose to pre-order their new Fold or Flip through official platforms like Konga are set to be generously rewarded. Exclusive freebies, rumoured to run into hundreds of thousands, await these early adopters, making the acquisition of these premium smartphones even more enticing.

Furthermore, while the specifics will be detailed by Samsung post-Unpacked, there is strong anticipation for a trade-in option, allowing customers to exchange their old devices for credit towards a new foldable, and likely to be a flexible instalment payment plan, making these innovations more accessible.


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