Nigeria is set to make history with the launch of its first AI-powered radio station, a groundbreaking initiative led by Konga, the country’s leading composite e-commerce group. N Scheduled to begin operations in January 2025, the station, known as KongaFM, will be the first of its kind in Africa, blending artificial intelligence with entertainment and commerce to create a revolutionary platform.
A reliable source told LEADERSHIP Sunday that, “The station – KongaFM will be a pioneering platform to empower brands, distributors, and original equipment manufacturers (OEMs) to connect with untapped markets, revolutionising commerce in real time.
While offering businesses a new avenue for product visibility and market penetration, the station promises to deliver non-stop hit music, ensuring listeners enjoy a unique mix of entertainment and commercial opportunities.
It will be a completely new experience for Nigerians.
Equipped with state-of-the-art broadcasting technology and staffed by a dynamic new blend of seasoned professionals and youthful talent, the station will begin test transmissions in the second week of January 2025.
Konga’s latest media venture comes as part of its broader strategy to disrupt conventional marketing communications and amplify consumer engagement across sectors, including FMCG, electronics, and digital solutions.
The move is also expected to send ripples across Nigeria’s FX market, potentially influencing the pricing and availability of key goods and commodities. This aligns with Konga’s history of innovation in the e-commerce sector.
CEO of Konga Group, Prince Nnamdi Ekeh, has remained tight-lipped about the finer details, promising an official announcement in January 2025.
Meanwhile, anticipation continues to grow as industry experts and media enthusiasts eagerly await the station’s debut, heralded as a game-changer in Africa’s media and commerce landscape.
