NIHOTOUR Partners Circuits To Digitally Transform Nigeria’s Hospitality, Tourism Sector

The National Institute for Hospitality and Tourism (NIHOTOUR) has announced a strategic partnership with Circuits, Africa’s premier virtual cinema and audiovisual distribution platform with a global audience and multi-device accessibility, to drive the digital transformation of Nigeria’s hospitality and tourism ecosystem.

Established under the NIHOTOUR Act, NIHOTOUR is Nigeria’s apex government agency responsible for the regulation, licensing, training, and capacity development of personnel in the hospitality, travel, and tourism sectors.

The Institute serves as the principal institution mandated to raise professional standards, enhance skills, and promote service excellence across Nigeria’s vibrant hospitality and tourism industries.

Through this partnership, NIHOTOUR will leverage Circuits’ advanced digital platform to deliver its capacity development programmes, professional courses, and culinary showcases to a vast online audience.

This collaboration will enable millions of Nigerians especially those working across all segments of the hospitality ecosystem in hotels, restaurants, tour operations, travel agencies, catering services, and related value chains to access world class capacity development and industry content conveniently and affordably, regardless of location.

The initiative will also feature digitally streamed culinary shows celebrating Nigeria’s rich culinary heritage and creative gastronomy.

The shows are poised to set new benchmarks for African culinary standards, captivating food lovers around the world and reinforcing Nigeria’s reputation as a destination of hospitality excellence.

Speaking on the partnership, Aare Dr. Abisoye Fagade, Director-General of NIHOTOUR, said, “This partnership with Circuits marks a major leap in hospitality capacity development in Nigeria. It aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu, which prioritises innovation, youth empowerment, and economic growth.

“By embracing digital dissemination, we are extending NIHOTOUR’s mandate to millions of Nigerians, equipping them with knowledge and skills to compete globally.”

Imade Bibowei-Osuobeni, Chief Operating Officer of Circuits, expressed excitement about the collaboration, “Circuits is built to connect African creativity with global audiences.

“Partnering with NIHOTOUR allows us to merge education, entertainment, and technology in a way that redefines how hospitality expertise and indigenous culinary excellence are shared and celebrated.”

This partnership reaffirms NIHOTOUR’s leadership in hospitality capacity building and standardisation while leveraging Circuits’ digital ecosystem to amplify Nigeria’s presence on the global hospitality stage.

“By combining innovation with accessibility, NIHOTOUR and Circuits are charting a new course for the future of hospitality and tourism development in Nigeria empowering millions of practitioners and aspiring professionals across the country’s tourism value chain.