The postmaster general of the Federation/CEO of Nigerian Postal Service (NIPOST) Rt Hon. Adeyemi Sunday Adepoju has restated NIPOST’s commitment to customers and staff welfare, stressing that the renewed NIPOST is poised to ensure staff re-orientation for improved service delivery that would bring about customer satisfaction.
The NIPOST boss also harped on the importance of human capacity development for staff, adding that training and re- training of staff is a priority for the management under his administration, especially marketers to enable them acquire the necessary skills and knowledge.
He said this while declaring open a two-day NIPOST Marketing Retreat 2023, with the Theme: “Interfacing with Customers, The Postal Perspective,” held at the Davina Hotel & Event Center, Nasarawa State recently, which was organised to train marketing officers nationwide.
A statement issued by the media office of the agency said the retreat, which came days after the commissioning of 100 new motor bikes and 20 operational mail vans, provided an opportunity for over 100 state marketing managers and general managers drawn from commercial business units /ventures to discuss and brainstorm on strategies. The retreat was also meant to find an effective way forward for a rejuvenated and rebranded NIPOST in a dynamic environment.
Adepoju said “this retreat will further help to enhance our marketers on the new vision and mission of NIPOST, which is in tandem with the policies of the present administration of President Bola Ahmed Tinubu.
“We are in a challenging environment where most of the things that are done traditionally have changed, technology has taken over and NIPOST must rise to the challenge.”
In her address, the director of Marketing at NIPOST, Mrs Victoria Yakubu lauded Adepoju for making this retreat possible in spite of scarce resources, adding that the training was important because marketing is indispensable in a service-oriented industry like NIPOST.
She noted that in view of the prevailing challenges in the sector, “there is the need to take, within the shortest time frame possible, some remedial and durable measures to improve the quality of postal services.
“It is my belief that keeping abreast with the latest ideas on how to satisfy our customers through improvements in our services with special emphasis on mail logistics and deliveries will help us make the right decisions for NIPOST.”
She called for a more strategic use of technology to drive the operations of the organisation especially with efficient and innovative use of the Information and Communications Technology (ICT).
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