Nigeria Institute of Public Relations (NIPR) plans to prosecute individuals working within public relations (PR) and media management without proper membership or affiliation to the institute.
The secretary of the national planning committee, Mr. Edward Olasunkanmi Adebanjo, stated this during a courtesy visit to LEADERSHIP Group headquarters in Abuja.
He stressed that the initiative arises from concerns that numerous professionals in the industry, despite holding advanced degrees, are practicing without NIPR certification, thereby violating the enabling act that defines the legal framework for the profession in Nigeria.
He highlighted the organisation’s commitment to elevating standards within the industry. “Our enabling act clearly states that practicing PR in any form without NIPR membership is considered quackery, regardless of one’s educational background.”
Adebanjo said this stance was underscored by plans to initiate legal action starting from April 1st against both practitioners and their employers who fail to comply with the regulation.
He noted that in a strategic move to curb this issue, NIPR has formed a committee led by retired Major General Olukolade, with notable members including Deputy Inspector General (DIG) of Police Frank Mba, focusing on advocacy and awareness.
Adebanjo stated that the committee’s activities have led to significant engagements within the industry, including with high-profile media executives, stressing the importance of NIPR membership for PR professionals.
He, however, said NIPR’s crackdown on unlicensed practice is not its only focus; the institute is also keen on showcasing the value of public relations to business success and economic development.
He emphasized that through its annual NIPR week, the institute aims to demonstrate PR’s role in building good reputations that contribute to economic prosperity, citing Rwanda’s recovery and growth post-genocide as a prime example.
Adebanjo said the week-long event, scheduled from April 22nd to 26th, will feature a series of activities aimed at mentoring young professionals, engaging with traditional leaders in Ogun State on the use of PR, and celebrating Nigerian culture through fashion and music.
He said this includes a mentorship programme for individuals under 35, training sessions with Obas, a fashion show featuring the traditional Adire textile, and performances by popular Nigerian artists.
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