Nigeria’s second tier football league, the Nigeria National League (NNL), has appointed leading Sports PR and Brand Development agency, MatchRoom Sports and Media, as its Strategic Brand Consultants.
MatchRoom will deliver strategic consultancy as the NNL seeks to boost its brand profile amongst key stakeholders across the country.
Speaking on the development, Chief Executive Officer of the NNL, Emmanuel Attah said: “Since the NNL board was constituted by the Nigeria Football Federation, we have been looking for partners to take the league to the next phase. MatchRoom Sports and Media was identified as a key player to enhance our brand and we are satisfied with their approach so far”.
Reacting, Managing Director/CEO of MatchRoom, Ojeikere Aikhoje said: “This is an exciting partnership for us because MatchRoom provides strategic and creative thinking to help clients unlock the potential of their brands.
“We will sharpen the brand’s proposition, discover opportunities for the brand and make it meaningful to those that matter most.
“Our desire is to ensure the NNL inspires Nigerians and makes a positive impact on society.”
This is the first time that the NNL will appoint a brand consultant since its creation as home of second tier Football in Nigeria.
