Osogbo Monarch Hails Orijin’s Cultural Authenticity

In a homage to heritage and royalty, Orijin, Nigeria’s herbal alcoholic beverage, paid a courtesy visit to His Royal Majesty, Oba Jimoh Oyetunji Olanipekun Larooye II, the Ataoja of Osogbo, ahead of the Osun-Osogbo Festival 2025.

Led by Onakoya Bankole, Head of Sales, Southwest at Guinness Nigeria Plc, the brand said that the visit underscored Orijin’s enduring reverence for tradition, its deep-rooted respect for the monarchy, and a long-standing commitment to preserving cultural heritage.

The firm said that now, in its fifth consecutive year as a gold sponsor of the festival, Orijin is not just supporting culture but also demonstrating its deeper role as a custodian of Nigerian cultural identity and authenticity.

“Orijin is more than a drink; it is an embodiment of our collective identity, tradition, and pride,” said Bankole. “This royal visit reflects our profound respect for the Ataoja, the throne he represents, and the cultural soul of Osogbo.

We are here not only to celebrate but to preserve and elevate.”

Receiving the Orijin delegation, Oba Oyetunji lauded the brand for consistently standing as a valid symbol of authenticity and cultural alignment. “Orijin resonates deeply with the spirit of our people,” the Ataoja said. “Its continued support for the Osun-Osogbo Festival is a testament to the brand’s understanding of tradition, unity, and community.”