Out Of Spectacular Dubai, Comes  V4tex Band

In a part of the world that is used to having everything described in fitting superlatives, it is extremely challenging to come up with a concept that finds a pride of place among the spectacular. But the Palazio Versace Hotel in Dubai, a top-of-the-range hospitality establishment has been able to do just that by contracting the world famous music producer, Quincy Jones to set-up a self-styled bar and lounge within the hotel.

To help bring this vision to reality, Jones reached out to Dante Kennedy, a multi-talented creative whose background includes fashion, marketing and sales. The ace producer’s trust in Dante is very revealing of his immense talent; and so far he has lived up to his rating. Completely at peace with himself and what is required of him, Dante formed the V4tex Band.

The name of the band is pronounced “Vortex.” The keyboardist, Emmanuel is from Nigeria. Mr. Segs plays the saxophone. He is also from Nigeria. The guitarist, Ajayi can play a couple of other instruments, as well. He is another Nigerian. Dante plays the drums and other percussion instruments. He completes this dynamic quartet that is changing the nightlife of Dubai. Being a serious professional, the nationality of the members of the band wasn’t something that bothered him.

His pressing concern is to do whatever it takes to keep his audience happy. Last January, the leader of the band, Dante Kennedy who also doubles as CEO of V4texx Music Group LLC; Entertainment & Music Director for the Palazzo Versace Hotel Dubai recorded his 400th performance in the Middle East country.

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The capabilities of his team has never failed said Dante. “What we do every night is determined by our perception of the kind of people sitting around the table in the room. We celebrate the evening based on the kind of people sitting in the crowd. If they want to dance, we have to play something danceable or they just want to sit down and listen with their glasses of wine, we are capable of doing that as well. The band is so versatile in its delivery .”

Dante captures the changing scenario of the entertainment scene in Dubai. “The entertainment scene in the UAE is very good. There is growth because of individuality and what we can collectively do in the entertainment sector within the country. The people in the entertainment business have come together to create a good foundation.”