A fintech company, PalmPay, and gaming platform, BetKing, have announced a brand partnership to help grow the responsible gaming industry in Nigeria.
The brands recently launched a collaborative #PalmPayxBetKing Goals Galore” campaign, which is set to run from March 13th to April 12th, 2024, aiming to reward dedicated sports fans with exclusive discounts and promotions this ongoing football season.
During the campaign, users will enjoy a 10 per cent discount on BetKing deposits made through the PalmPay app. Fans will also be rewarded with one million Naira in cash prizes all through the four weeks campaign in competitions hosted on both brands’ social media pages.
Commenting on the partnership, manager director of PalmPay Nigeria, Chika Nwosu, noted that: “This collaboration embodies our commitment to providing value to Nigerian consumers and reinforces PalmPay’s dedication to enriching the lifestyle of our customers by providing them with a reliable payment platform that helps them save as they spend. We are excited to reward our users and urge everyone to take advantage of this fantastic opportunity.”
Also speaking, managing director of BetKing Nigeria, Gossy Ukanwoke, said: “We are excited to venture into this collaborative initiative with PalmPay. This partnership signifies a strategic alignment of our brands, leveraging our strengths to craft a distinctive and engaging experience for our diverse users.
“We firmly believe that this co-marketing campaign will not only elevate customer satisfaction but also establish new industry benchmarks. BetKing has consistently championed responsible gaming through diverse campaigns, placing a significant emphasis on the mental well-being of our consumers. Moreover, we are proud of our ongoing commitment to community outreach and giving back.” he added.
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