Friesland Campina WAMCO, makers of Peak Milk has successfully concluded its Northern Nigeria tour, nourishing thousands of consumers across Masaka Market in Mararaba, Nasarawa State, Terminus Market in Jos, Plateau State, Monday Market in Borno State, and Singer Market in Kano State.
The groundbreaking Peak Breakfast Café activation tour, which ran from December 2 to 16, showcased Peak Milk’s unwavering commitment to promoting nutritious breakfast habits and fostering culinary education across diverse Nigerian communities.
Speaking on the significance of the tour, Brand Manager, Peak Milk, Olumide Olaokun, in his remark stated; “Our Northern activation demonstrates the universal appeal of nutritious, delightful breakfasts across different regions of Nigeria.”
Senior Brand Manager, Moronke Adisa-Abayomi, highlighted the deeper impact of the initiative, adding that; “The Northern markets have been an incredible journey of discovery and connection. We have not just served meals, but we have created a platform for nutrition education, community interaction, and culinary creativity.
“Each market tells a unique story of how Peak Milk is transforming breakfast experiences across Nigeria.”
The Peak Breakfast Café activation featured innovative Protein Checker tools, live cooking demonstrations, and engaging competitions. The Northern tour upheld the high energy and educational spirit seen in previous activations.
Following its success in Northern Nigeria, the Peak Breakfast Café will make its final stop at Mushin Market in Lagos on December 21, concluding this exciting nationwide campaign.
