PepsiCo Deepens Local Investment With Cheetos Plant Launch

PepsiCo has launched Cheetos in Nigeria, marking a significant milestone in the company’s expansion in West Africa.

The launch, which took place yesterday, coincides with the opening of PepsiCo’s expanded snacks manufacturing facility in Lagos, in partnership with DP World. The company has invested over $20 million in Nigeria, localising its brands, developing the food sector, and expanding partnerships with local suppliers.

The company said, “The arrival of Cheetos strengthens PepsiCo’s growing snack portfolio in West Africa and reinforces the company’s commitment to localising food production, creating jobs, and building resilient supply chains.

“PepsiCo’s community investments in Nigeria have laid a strong foundation for today’s growth.

Since 2022, the PepsiCo Foundation has partnered with WaterAid Nigeria to expand access to clean water, improved sanitation, and hygiene services in underserved communities. The Safe Water Access programme has reached over 54,000 people directly and educated more than 800,000 through hygiene education campaigns.”

Speaking at the event, Wale Edun, coordinating minister of the Economy and minister of Finance, said, “The inauguration of this Cheetos plant reflects the bold reforms we are driving to stabilise our economy and unlock sustainable growth. With GDP projected to grow by five per cent, we are seeing real results from our pillars of reform, diversification, industrialisation, and job creation. By sourcing locally and creating jobs, this investment brings to life President Bola Tinubu’s vision of a stronger, more inclusive economy.”

Edun stated that producing Cheetos not only for Nigeria but for West Africa highlights our nation’s role as a regional hub for manufacturing, supported by ongoing progress in technology and digitalisation.

General manager of PepsiCo Foods Nigeria, Felix Enwemadu, said, “ Today’s launch of Cheetos is more than the arrival of a beloved global brand; it is a celebration of PepsiCo’s belief in Nigeria’s potential. By producing Cheetos locally and investing in community programmes like our Safe Water Access initiative, we are creating jobs, empowering farmers, and helping communities thrive because our success is shared success.”

The managing director of FMCL Nigeria, DP World, Ajit Nair, noted, “Nigeria is PepsiCo’s most integrated market with DP World, spanning the full value chain from manufacturing to distribution. This marks the third PepsiCo facility we operate, an achievement that reflects the strength of our partnership, built on trust, performance, and shared purpose. Through AAVA Brands and FMC Nigeria, we are proud to enable PepsiCo’s growth strategy in West Africa.”