Playhouse, NCAC Forge Partnership To Showcase Creative, Cultural Wealth

Playhouse Communications Limited, the creator of StoryStoryHub, a leading digital platform for Nigerian storytelling, and the National Council for Arts and Culture (NCAC) have announced a partnership aimed at spotlighting and preserving Nigeria’s abundant arts and cultural heritage.

According to the firms, the partnership, marked by the signing of a Memorandum of Understanding (MoU) in Abuja, signifies a joint commitment to leveraging their respective expertise in nurturing, celebrating and safeguarding Nigeria’s cultural legacy.

During the MoU signing ceremony, director-general of the National Council for Arts and Culture (NCAC), Mr Obi Asika, disclosed that the partnership is aimed at creating a digital platform, envisioned as a comprehensive repository of Nigeria’s cultural wealth featuring a wide array of content, including stories, artwork, music, and immersive cultural experiences.

The managing director,  Playhouse Communications Limited and creator of the StoryStoryHub, Tolu Onile-Ere, expressed satisfaction with the collaboration, emphasising Playhouse’s commitment to supporting and complementing the efforts of the National Council for Arts and Culture (NCAC), by massively amplifying compelling stories of Nigeria’s rich arts and culture across various digital platforms.