• Hausa Edition
  • Podcast
  • Conferences
  • LeVogue Magazine
  • Business News
  • Print Advert Rates
  • Online Advert Rates
  • Contact Us
Monday, October 27, 2025
Leadership Newspapers
Read in Hausa
  • Home
  • News
  • Politics
  • Business
  • Sport
    • Football
  • Health
  • Entertainment
  • Education
  • Opinion
    • Editorial
    • Columns
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
    • Football
  • Health
  • Entertainment
  • Education
  • Opinion
    • Editorial
    • Columns
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us
No Result
View All Result
Leadership Newspapers
No Result
View All Result

‘Policy, Infrastructure, Business Models Critical To Shape Audience Behaviour’

by Olamide Ojiokaiye
2 months ago
in Business
Emeka Mba

Emeka Mba

Share on WhatsAppShare on FacebookShare on XTelegram

The founder and chief executive officer (CEO) of Afiatv, Emeka Mba, has said that beyond trends, policy, infrastructure, and business models play a fundamental role in shaping audience behaviour.

Advertisement

Speaking on the topic, ‘The New Viewers: Trends in Taste and Psychology,’ while addressing participants of the MTN Media Innovation Programme (MIP-4) at Pan-Atlantic University, Lagos, Mba said, unclear regulations remain one of the biggest threats to business growth in Nigeria, adding that, ‘anything you cannot define, do not regulate. This is one advice I always give regulators; vague policies often create confusion and hinder industry progress.”

Using Nigeria’s local content revolution as a case study, Mba explained how policies by the National Broadcasting Commission (NBC) from the 1990s helped transform the African media landscape. He pointed to requirements on local and foreign content, which compelled foreign programming to align with the cultural relevance of Nigerian citizens.

Advertisement

He further highlighted the contributions of the creative industry, stating that, the film sector accounted for 2.3 per cent of Nigeria’s GDP in 2021, while the music industry generates about $2 billion annually.

Mba also urged policymakers to benchmark Nigeria’s local content regulations with those of other countries, such as; Canada, France, and South Korea, to evaluate differences in outcomes. He posed a critical question on infrastructure: should Africa prioritise rolling out 5G or focus on expanding 4G access to rural areas.

On business models, he asked whether mobile-streaming services from Africa could scale globally while stressing the importance of balancing cultural impact—enabling local content creation while preserving consumer choice.

RELATED NEWS

Institute Certifies Nigerian Negotiators To Unlock Global Grant Funding

Aradel Holdings Acquires Additional 40% Equity Interest In ND Western

After N4.23trn Equities Gain, Analysts Predict Further Upswing This Week

Nigeria Records $50bn Cryptocurrency Transactions In 1 Year– Securities Exchange Commission

He noted that a key shift in today’s media ecosystem is the move from media to content authority, where digital platforms have erased traditional barriers of production and distribution. ‘In a digital marketplace, media brand image is one of the most valuable assets. It has become a source of credibility and prestige for digital content,’ he said.

Emphasising the psychology of new viewers, Mba urged media practitioners to adopt an audience-first approach rather than a platform-first mindset, advising them to embrace hybrid content formats, builds trust and authenticity, roots content in local relevance with global appeal, and innovates around sustainability and monetisation.

He also underscored generational shifts in media consumption, noting that Gen Z is carving out niches on platforms such as TikTok and Twitter.

“Viewers’ behaviour can be engineered, not accidental. Trends matter, but they depend on structures. For sustainable growth, we must align smart regulation, stronger infrastructure, and locally attuned business models,” he said.

Join Our WhatsApp Channel

Breaking News: Nigerians at home and abroad can now earn in USD by acquiring ultra-premium domains from $3,000 and profiting up to $36,000. Perfect for professionals. Click here.

SendShareTweetShare

OTHER NEWS UPDATES

Institute Certifies Nigerian Negotiators To Unlock Global Grant Funding
Business

Institute Certifies Nigerian Negotiators To Unlock Global Grant Funding

33 minutes ago
Aradel Holdings Grows Revenue By 234.5%,  Declares N170/Share Final Dividend
Business

Aradel Holdings Acquires Additional 40% Equity Interest In ND Western

40 minutes ago
Bear Resurfaces As Equities Investors Lose N639bn
Business

After N4.23trn Equities Gain, Analysts Predict Further Upswing This Week

41 minutes ago
Advertisement
Leadership join WhatsApp

LATEST UPDATE

No Complaints, Petitions Received After Ekiti APC Congress – Appeal Panel

4 minutes ago

Police Uncover Baby Factory, Rescue Pregnant Women, Baby In Ondo

10 minutes ago

Dahiru Bauchi Lauds Algerian President For Awarding Scholarships To 140 Students

11 minutes ago

Muslim Group Accuses Bauchi Govt, Assembly Of Contempt Over Zaar Chiefdom Creation

14 minutes ago

Uba Sani Became Governor To Heal Kaduna, Says Fani Kayode

16 minutes ago
Load More

© 2025 Leadership Media Group - All Rights Reserved.

No Result
View All Result
  • Home
  • News
  • Politics
  • Business
  • Sport
    • Football
  • Health
  • Entertainment
  • Education
  • Opinion
    • Editorial
    • Columns
  • Others
    • LeVogue Magazine
    • Conferences
    • National Economy
  • Contact Us

© 2025 Leadership Media Group - All Rights Reserved.