PZ Wilmar has launched a new product, Devon King’s Low Fat Spread, into the FMCG industry, curating the uniqueness of its brand positioning as the taste that binds. The Devon King’s Low Fat Spread was unveiled yesterday at the Darlington Hall, Ilupeju, Lagos.
According to the head of marketing, PZ Wilmar, Chioma Mbanugo, “At Devon King’s, our purpose is to keep consumers healthy and happy with great tasting, nutritious products, enriched with vitamins and provide consumers with incredible creaminess, building on the excellent taste that binds. Now, we are excited to launch a new member into the Devon King’s family, the Devon King’s Low-Fat Spread which comes in a creamy texture and gives that yummy buttery taste for a delightful breakfast and bites like bread, Biscuits, crackers and snacks.”
According to her, PZ Wilmar has a cutting-edge edible oil refinery which is the largest palm oil refinery in Nigeria and Devon King’s Oil has expanded from its existing variants: the Refined Palm Olein (Vegetable Oil) and Red Palm Oil variants, available in Pillow Pack, Jerry Can & PET packs to the Devon King’s Spread meant to enhance the flavor or texture of meals, which may be considered bland without it.
“We prioritise areas such as easy accessibility and affordability for Devon King’s brand, therefore, the Devon King’s Low-Fat Spread has been produced, and distributed in various economical packs to meet needs of various social class, despite urbanisation, rapid increase in population, indulgence and a growing number of confectionery establishments emerging across the country,” Chioma added
Also speaking about the newest addition to the Devon King’s family, brand manager, Devon King’s, Mandela Ajuebor, said it is the brand’s goal to continuously drive the message of the importance of bonding and togetherness.
“We live in a world today where everything is so fast paced that we are losing sight of little things that matter, like spending quality time with family and friends. We believe that food is essential to such gatherings and with Devon King’s, such moments are even more enjoyable. This is why we pride ourselves as “The Taste that Binds” and we are more than happy to provide consumers with the best in variety without compromising on quality and value.”
