QNET, a global lifestyle and wellness-focused direct-selling company, has trained over 8,000 Nigerian youths in direct selling skills, positioning them for financial independence and entrepreneurship opportunities.
The global direct-selling market, valued at $167.7 billion in 2023, is expected to grow to $204.9 billion by 2032. This growth represents a significant opportunity for Nigeria’s direct-selling industry to drive economic development and support entrepreneurs.
The company’s regional general manager for Sub-Saharan Africa, Biram Fall, at QNET’s product expo held over the weekend in Lagos, shared insights on the company’s plans to expand its footprint in Nigeria, while highlighting the rapid growth of Nigeria’s direct-selling industry.
Fall reiterated QNET’s commitment to ethical business practices and compliance with local laws in all 25 countries where it operates, including Nigeria, where it has been active for two years. “Our innovative business model, which combines direct selling with e-commerce, allows us to offer products that enhance lives and promote well-being,” Fall said.
The regional general manager emphasised QNET’s dedication to empowering individuals, saying, “We aim to support enterprise development through quality products and innovative business solutions. This expo serves as a platform for stakeholders and media to witness our commitment firsthand.”
CEO of Transblue Limited, Akeem Ajisafe, a QNET partner, also underscored the company’s economic impact in Nigeria, highlighting how QNET’s direct selling model equips individuals with the skills and knowledge needed to succeed in business without requiring significant startup capital or office space.
“Through QNET’s Independent Representative (IR) system, Nigerians can market products, earn commissions, and build a sustainable income stream,” Ajisafe explained.
“This is more than a business; it’s empowerment and a door to endless opportunities for our youth.”
Ajisafe called on Nigerians to embrace QNET’s economic potential, emphasising that collective support could help maximise its benefits for the country.
Commander Mitchell Ofoyeju of the National Drug Law Enforcement Agency (NDLEA) at Tincan Island Post lauded QNET’s empowerment initiatives, noting that the company’s diverse product line, including health products, cosmetics, luxury watches, and jewellery, aligns with efforts to promote youth development and prevent crime.
“QNET’s business model provides young Nigerians with alternative sources of income, fostering productivity and reducing the lure of illicit activities,” Ofoyeju said. “Such empowerment programs are crucial for building a healthier, more productive society.”
With a focus on economic empowerment, ethical practices, and skill development, QNET’s initiatives aim to transform Nigeria’s direct-selling landscape and provide a lifeline for the nation’s youth.
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