Rite Foods Advocates Women’s Inclusion In Digital Transformation

Rite Foods has called for the involvement of women in technological advancement as their contribution would help bridge gender inequality and inclusiveness desired for a progressive nation.

The managing director of Rite Foods, Mr. Seleem Adegunwa, made this assertion while marking this year’s International Women’s Day (IWD) with the theme “DigitALL: Innovation and Technology for Gender Equality,” urging corporate and public organisations to take gender equality as a topmost priority with the gap in digital access keeping women from unlocking technology’s full potential.

Celebrated on March 8 every year, IWD was adopted by the United Nations in 1975 to spread the message of gender equality to create a better society free of gender bias. It addresses issues such as women’s equal rights, violence and abuse against women, and reproductive rights.

To this end, Rite Foods has imbibed the culture of women inclusiveness in its operations through the various positions held by them.

In furtherance of that, Adegunwa affirmed that, women, having acted as great mothers at home with exceptional qualities, would do well if given equal chance like their male counterparts, in the digital transformation process that is experienced in various sectors of the economy, especially in the technological development of the nation.

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According to him, Rite Foods with its state-of-the-art infrastructure and artificial intelligence in a first-rate factory has women working in all units, with the innovation required for the production of unparalleled brands that have dictated the pace in the food and beverage sector, surpassing competitors.

On her part, the company’s assistant brand manager, Boluwatife Adedugbe, avowed that Rite Foods is a great workplace for women with creativity and greater opportunities for a better future.

Rite Foods’ unique brands with their refreshing flavours have won numerous laurels in the industry, as its Bigi Cola in 2022, won “The Fastest Growing Cola Brand of the Year” at the Marketing Edge Brands and Advertising Excellence Awards held in Lagos.