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Sabi Chef To Promote Street Food Cooking

by Sivowaku Abiodun
1 year ago
in Business
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Sabi Chef is set to promote street food cooking through a competition whose grand finale will be on Friday, December 8, 2023, where all the contestants would meet in Victoria Island, Lagos to exhibit their street cooking skills. 

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After the announcement of the competition in a media conference in early November this year, Sabi Chef stormed a number of major markets in Lagos state to sensitise residents, traders, chefs and vendors about the upcoming show.

The street activation, which started at the popular Tejuosho market, Yaba saw many Sabi Chef ambassadors move from shop to shop, street to street speaking with and on-boarding prospective participants at the cooking competition and food festival.

The grand finale will witness many side attractions including good music, dancing competition, games, food tasting and family-oriented merriment.

During the week-long street sensitisation activities, other markets and areas visited in Lagos include: Lagos Island, Ikorodu, Ogba and Oshodi.

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Many fans of the show won various cash and other prizes for participating in dance, quizzes and other recreational activities.

The fun-filled street activation event witnessed a large turnout of people at every centre, thus showing how much the people have quickly embraced the competition.

Speaking on the street activation, the Editor-in-chief of Newspread.ng, the online publication who are the organisers of Sabi Chef, Uche Nnadozie, expressed joy over the incident-free week-long activities.

“We are very proud of what we have done. Engaging with the streets directly for a show that is meant for the street. No incident whatsoever, thus showing how safe our city is and how much the streets trust us to organise a show for them,” he said.

‘We were well received everywhere we went. The young and old came out to participate and were enchanted by the opportunity to shine,’ he added. 

Also speaking during his stop at the Ikorodu event, the CEO of the parent company of Newspread.ng and Chairman of NT News Ltd, Shola Ewuola, said: “I am happy with the acceptance shown by our people. They own this process. They own the show. We just want to give back to the streets, to recognise the talents on our streets and elevate them to a global audience.”

“Our culinary diversity is a thing of joy. It has fed millions and given millions of opportunities to earn a living. We are determined to host an incredible show come December 8. Even more, we shall take Sabi Chef to the UK next year where we’ll be displaying/showcasing our naija street food cuisine & culture to a global audience.”

 


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