Smartcash, Leadway Team Up To Simplify Motor Insurance With USSD, App

Smartcash Payment Service Bank (PSB), a subsidiary of Airtel Nigeria, has partnered with Leadway Assurance to launch a seamless, mobile-based motor insurance service, a move to revolutionise insurance accessibility across Nigeria.

This collaboration enables Nigerians to purchase or renew insurance plans directly from their phones using the Smartcash app, eliminating the need for physical paperwork or in-person visits.

Starting from as low as N15,000, the service offers users quick access to two key insurance packages: Leadway’s Third-Party Motor Insurance, which provides the minimum legal cover, and AutoBase Comprehensive Insurance, which extends coverage to include the policyholder’s own vehicle. The entire purchase process can be completed in under three minutes.

Commenting on this partnership, the chief executive officer, Smartcash PSB, Tunde Kuponiyi, in a press statement, highlighted the importance of the collaboration in driving convenient and inclusive insurance access for Nigerians.

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“At Smartcash, our goal has always been to bring inclusive financial solutions closer to everyday Nigerians. By partnering with Leadway Assurance, we’re making it easier for motorists to insure their vehicles without stress or delays. It’s insurance that moves at your speed,” he said.

He noted that Smartcash users can complete the entire purchase process in under three minutes, from plan selection to payment with no physical paperwork or documentation required. Customers receive instant confirmation and their digital policy documents via email, making insurance more accessible than ever.

Director, sales, retail and partnership, Leadway Assurance, Kike Fischer, added, “At Leadway, innovation and exceptional service are at the core of our mission to deepen insurance penetration and inclusion. This collaboration with SmartCash enables us to deliver real-time protection to more Nigerians via a trusted, everyday platform. It marks a bold step in transforming how insurance is accessed and experienced across the country.”

The insurance integrated service is also fully inclusive, as it works across all types of mobile phones. Users without smartphones or internet access can access the same features via USSD, ensuring nationwide reach, especially in rural and underserved areas.

This partnership reinforces Smartcash’s commitment to delivering digital-first financial services that meet the real-world needs of Nigerians. By simplifying access to essential products like motor insurance, Smartcash continues to empower users with tools that protect, support, and uplift their daily lives.