Standard Chartered Bank has reaffirmed its commitment to supporting affluent clients across key markets with the launch of its latest global wealth campaign, “Now’s Your Time for Wealth.”
The campaign, which targets the bank’s affluent segment, underscores Standard Chartered’s strategy as a global financial institution connecting corporate, institutional, and private clients to unique, sustainable growth opportunities across Asia, Africa, and the Middle East.
According to the bank, the new campaign delivers a strong message: the cost of waiting could hinder individuals from achieving their wealth ambitions. With a focus on its global network, deep expertise, and bespoke wealth solutions, the bank aims to empower client segments including Global Chinese, Global Indian, entrepreneurs, and sophisticated investors to grow, protect, and pass on their wealth.
Head of Investment Advisory and Strategy at Standard Chartered, Ernest Adejumo, described the campaign as a reaffirmation of the bank’s longstanding commitment to wealth creation, preservation, and transfer.
“In a fast-changing market, the best strategy is timely action. This campaign calls on stakeholders to reassess, realign, and take charge of their financial goals. There’s no better time than now to start investing. Building a better financial future starts with the decisions we make today” Adejumo said.
On her part, head of Corporate Affairs, Brand and Marketing, of the bank, Joke Adu, emphasised the campaign’s impact across the bank’s global network.
“We are excited about how the ‘Now’s Your Time for Wealth’ campaign is empowering our clients towards fulfilling their financial goals. Through creative storytelling and client testimonials, we highlight Standard Chartered’s strength as a global bank that connects clients to sustainable growth opportunities, reiterating our purpose to drive commerce and prosperity through our unique diversity,” She said
The bank said the global wealth campaign also aligns with its commitment to data-driven, personalized client engagement strategies, reinforcing its position as a trusted international wealth manager.
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