Mr V.P Sudarsan, General Manager, Sumal Foods Limited has explained reasons behind the appointment of a popular Hausa film actor Sarki Ali Nuhu as its Ambassador in Nigeria .
Mr Ali Nuhu signed his contract with Sumal Foods Limited yesterday and was named Brand Ambassador this twenty-fifth day of May 2023, at an epoch making event. held at the Tribe Meenah Event Centre at Ahmadu Bello Way Kano.
“ Let me welcome all invited dignitaries, the Sumal Foods family to this special occasion.Yet again and as it has become a custom, Sumal Foods has brought together people from various walks of life to celebrate on its success, progress, quality delivery and partnerships.
“Let me first of all state that this gathering is a family affair because we are all stakeholders in this beautiful story.
This venue is filled with the most important dignitaries – the Sumal Foods Limited family, distributors from all over the North for which I am particularly happy for their presence .
The GM said Mr. Ali Nuhu needs no introduction. But for the sake of protocol, I had to re-introduce an already established, immensely talented actor of over700 films (and counting), who has positively impacted tens of millions of lives through his great work.
This is not just evident by his good name but by the long list of awards he has won.
“ I also do so to re- appreciate him for his decision to sign on as brand Ambassador for Sumal Foods Limited, the Biscuits, Chewing gum, Candies, Bread and Wafers brand for millions of families across Kano State and the country at large . “
“When brands decides to align with personalities, it is usually a hard task because there is the need to ensure they both share values. For the management of Sumal Foods, Ali was a natural and easy choice;
In his acceptance speech, Ali Nuhu described his appointment as brand Ambassador as an act of God who has the power to elevates his servants when he wishes.
“I started interacting with the Sumal Food Products since my Childhood as it has impacted on my life.
He promised to take the story of Sumal foods to all the nooks and crannies of the Country. And that he would be ready to partner with distributors through out the Northern states to enlighten the populace on its viability in his capacity as an Ambassador.
